ACTORES DEL COMPORTAMIENTO DEL CONSUMIDOR
Enviado por Rose Huerta Cruz • 18 de Octubre de 2015 • Apuntes • 283 Palabras (2 Páginas) • 222 Visitas
1.1.3 The actors of consumer behavior:
• Consumer is the person that meets your needs and desires. Eg fast food consumer or user of mobile phones.
• Buyer, the person conducting the transaction or getting satisfactor consumer. Example, the dad who pays the restaurant food or cell phone.
• Customer is the frequent buyer. Example, dad eating in the same place on a regular basis or purchase airtime cards mime provider.
• Decisor is the person who decides and makes the final decision on the purchase. Example: the person (children) who makes the decision of where are going to eat or what brand of phone is that it should.
• Influencer is the person who makes recommendations on the purchase decision maker or the buyer or the consumer. Example, the person (friends) who recommend based on their information or experience or interest which is the best alternative.
1.1.3 The actors of consumer behavior:
• Consumer is the person that meets your needs and desires. Eg fast food consumer or user of mobile phones.
• Buyer, the person conducting the transaction or getting satisfactor consumer. Example, the dad who pays the restaurant food or cell phone.
• Customer is the frequent buyer. Example, dad eating in the same place on a regular basis or purchase airtime cards mime provider.
• Decisor is the person who decides and makes the final decision on the purchase. Example: the person (children) who makes the decision of where are going to eat or what brand of phone is that it should.
• Influencer is the person who makes recommendations on the purchase decision maker or the buyer or the consumer. Example, the person (friends) who recommend based on their information or experience or interest which is the best alternative.
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