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Enviado por mafer97 • 8 de Diciembre de 2013 • 1.989 Palabras (8 Páginas) • 106 Visitas
Homemade food has increased its level of acceptance throughout the world . For this
reason we want to respond to the necessity of this target group of clients who demand good
and efficient service with the right price and why not a healthy menu to delight their taste.
Therefore, we have decided to offer this kind of service in "HOMEMADE" the restaurant
which accomplishes all the clients ´expectations. To set this business we have searched for
the clients ´necessities and we realize the food market doesn´t offer this kind of comfortable
service online , which can help the client choose from our wide varied menu , then order
and as soon as they get to the restaurant their order would be served. Not only the service
is efficient when the clients search for their menu they can see the number of calories they
would be fed on.
Then as you can see, this restaurant offers what the clients need good service which is
efficient. Besides, good quality food which despite the fact that it is healthy, it mustn´t be
plain . To illustrate, you should have the right combination of the different food groups to
have nourishing meals. Furthermore it doesn´t mean it must offer expensive food. We will
offer good quality for the right price.
Moreover , our restaurant' s team expects to set this business to fill the clients´expectation
about what modern service can provide them with good, fast service and excellent food
quality with reasonable price
II. Key Strategic Components of the business
To ensure that our customers have a fast service giving them the opportunity and facility
to buy their meal in our website. To make our restaurant a comfortable, clean and safe place.
To provide that our customers feel like home offering them healthy food (breakfast, lunch,
and dinner) using only quality ingredients like home food in an environment filled with
respect, love and professionalism.
Product/Service:“Offer healthy breakfasts, lunches, and dinners.”“… giving them the
opportunity and facility to buy their meal in our website.”
Public Image: fast service. To make our restaurant a comfortable, clean and safe place. An
environment filled with respect, love and professionalism
Technology: using only quality ingredients like home food. Our website page.
Market: Our customers.
In 15 year (later of 5 years, when we finally will achieve to positioning our business,
and 5 years more to open more restaurants in Quito, Cuenca, Manta, Salinas) we want to be
recognized in whole Ecuador and in our neighbor countries: Colombia, Peru, for our fast,
respectful and professional service.
Motto & logo
Fast, good, and healthy
Our logo represents the service we offer healthy food as if it were prepared at home which
is offered in a modern restaurant. In our motto fast means you can order online and we avoid
waste time.Good represents the quality of all our dishes and healthy food for its right number
of calories in a balanced diet.
• Avoid the annoying waiting time
by using a web page to order your
food and book your table.
• We have free parking for our
• Our distribution and layout make
you feel as home.
• Promos: Birthdays, appetizers, etc
• We are aroundbusiness people
• The tight schedule of people.
• We don’t have a big place for many
• We don’t have home delivery
• We can’t have a lot of publicity
because of our capital.
• We do not have many suppliers.
• People aren´t accustomed to use
web page to buy their food.
• Web pages of other restaurants.
• Same services: free parking,
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"Proyecto De Montar Un Negocio." ClubEnsayos.com. 12, 2013. consultado el 12, 2013. https://www.clubensayos.com/Negocios/Proyecto-De-Montar-Un-Negocio/1340968.html.