William Colgate

In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual cakes of soap in uniform weights. In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. In 1872, Colgate introduced Cashmere Bouquet, a perfumed soap. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. By 1908 they initiated mass selling of toothpaste in tubes. His other son, James Boorman Colgate, was a primary trustee of Colgate University (formerly Madison University).

Political Factors: Political factors play a vital role for the business prevailing in the country. If the

government is inactive then the company advances at a standard rate but the other way round, a drastic

fall can be seen.

Economical Factors: Another imporatant external force that directly affects our decisions is the economic variation. If a country experiences inflation then it will have a negative impact on the businesses running in that country. So our product is directly influenced by this factor.

Socio-cultural factors: The main forces affecting decisions about our product are the social and cultural

factors. Before taking any decision we have to keep in mind the specific religious and cultural key

factors for our survival in the industry because people will repel the product that their religion or

culture do not prefer.

Technological factors: Technolgy is a factor whose value cannot be ignored. Technologies vary with the

passage of time in all industries. We also make our techniques and methodologies up to date for

keeping our product preferable in the market.

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