PLAN DE MARKETING HOME CARE

FIVE FORCES ANALYSIS

STRENGHS:

• Wheelchair accessible transportation

• Owner operated

• Web based software

• National background checks

• Offers a variety of non-medical services

• Services clients of all ages

• No hour minimum

• Available 24/7

WEAKNESSES

• They are non-medical

• Not a lot of publicity

• Staff is not reliable

OPPORTUNITIES

• Alliance with Residential Homecare

• Hiring additional caregivers

• They have social media accounts with; Facebook, LinkedIn, Google+ & Twitter

THREATS

• Highly competitive industry

• Many clients prefer medically trained caregivers

FIVE FORCES ANALYSIS

SUBSTITUTE PRODUCTS

They can be independent nurses, who work for something extra.

POTENCIAL ENTRANTS (NEW COMPETITORS)

It is a very competitive industry, there are always new entrants

THE BARGAING POWER OF SUPPLIERS

No exist powers of suppliers because the industry is not medical, don’t sell anything extra.

THE BARGAING POWER OF BUYERS

There is lot of competition in the industry, so customers are more sensitive, by those who have to make the business more attractive

COMPETITIVE RIVALRY

High competition, is an attractive market and high growth, there are several companies that offer the same service.

Primary competitors:

• Comfort keepers

• Comfort care

• Granny nannies

• Always Best Care

Highly competitive with (435) in southeastern Michigan

WHERE IS THE COMPANY NOW? Growing

The service that people use more is elderly companionship and care (STAR)

OBJECTIVE

• Goal is to bring in 10,000 per week

STRATEGY

• Currently there is no plan, open to new ideas and has high hopes for gaining a Veterans Services contract

MARKETING MIX

PRODUCT

• Synergy HomeCare is a company that cares the people that need help in their own houses, and they provide solutions for all the clients.

• Synergy HomeCare Offers a lot of services: with people with aging age, with disabilities, illness care, stroke rehab, cancer care, memory care, Parkinson, new mom, multiply sclerosis, arthritis, orthopedic recovery and diabetes care.

PRICE

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PLACE

• 4 local agencies Chesterfield, Grosse Pointe, Farmington hills, Rochester

PUBLICITY (ADVERTISING)

• Real Health magazine

• Upcoming commercials

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