El Amor Como Arte

II.2.3 Benchmarking

Definitions that can be inferred about benchmarking is essentially learning activities, sharing information and adopting best practices to bring change to the activities in the field. In short, benchmarking can be regarded as an attempt to change themselves by learning activities on the efforts of others. Some definitions can be concluded the following:

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Benchmarking as a system allows a company and institution or an individual to Some of Their activities compare with those of the best in class.

Source: Hendrik JM Dou by his paper on World Patent Information (2004) 297-309

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Benchmarking is simply about making comparisons with other organizations and then learning the lessons That those comparisons throw up.

Source: The European Benchmarking Code of Conduct

Benchmarking is the continuous process of measuring products, services and practices against the toughest competitors or those companies Recognized as industry leaders (best in class).

Source: The Xerox Corporation

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II.2.4 S.W.O.T Analisys

A SWOT analysis forces an objective analysis of a company's position via its competitors and the marketplace. Simultaneously, an effective SWOT analysis will help determine in which areas a company is succeeding, allowing it to allocate resources in such a way as to maintain any dominant positions it may have. SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework will help you to focus your activities into areas where you are strong, and where the greatest opportunities lie.

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