Read the text again. Complete the tables about Apple computer and answer the questions.
Enviado por carol.mancipe • 7 de Septiembre de 2016 • Tareas • 382 Palabras (2 Páginas) • 509 Visitas
Activity II
Read the text again. Complete the tables about Apple computer and answer the questions.
Competitive overview
- Original market
Products | Competitors | Current market share | New product |
Personal computers | Dell and Microsoft | The global market share in computers seems stuck at about 3%. Using the iPod's “halo effect” to convert mainstream (ie, Microsoft Windows) | iPod Shuffle, iMac-la, portátil iBook, Power Mac y PowerBook, The IBook laptop, Mac mini |
Market objective | The main objective of apple market is from entry-level stuff for kids to pricey boxes for professional designers or musicians, should make Apple the most revered brand in the digital home and in consumer electronics. |
- What are the two main qualities of Apple products?
The main quality of apple is to design products that make life easier for people, excelling with its elegant designs.
- How does the mac mini differ from other Apple computers?
The MAC MINI is a small computer that fits in your hand almost is that it is BYODKM, or “bring your own display, keyboard and mouse”. Buyers are expected to plug in whatever monitors and peripherals they have already.
- New markets
Products | Competitors | Current market share |
iPod Shuffle, iMac-la, portátil iBook, Power Mac y PowerBook, The IBook laptop, mac mini | Dell and Microsoft | Apple shipped the ten millionth, having sold 4.5m during this past holiday season alone. The iPod's market share has grown from about one-third to two-thirds in the past year. |
Market Objective | Kids, professional designers or musicians. |
- How is Apple trying to defend itself against its competitors?
A new corporate strategy. Instead of settling for being a niche player selling beautiful but expensive computers and related gadgets to a cultish few, the firm is returning to contest the mass market that it long ago ceded to Microsoft, Dell and others.
- What structural change has it introduced to distribute its products to a wider market?
Mr Jobs has been more circumspect this time around—designing iTunes to work with Windows, for instance, doing marketing deals for the iPod with Hewlett-Packard and Motorola, and, with this week's announcements, fending off competition from lower-cost rivals, also it has opened 101 retail stores worldwide.
...