The About Searchmetrics

with the analysis of two factors that play a special role in this study and therefore have to be examined separately. The final summary of the findings of the study follows the relevant chapters on the brand factor and the role of Wikipedia.

TheAbout Searchmetrics

Searchmetrics is a pioneer and the world's leading provider of search and social analytics software for companies and online agencies.

Searchmetrics offers a unique server infrastructure and software solution which its customers and partners can use to develop intelligent, digital marketing strategies to increase their visibility and success in the digital world. With the world's largest pool of proprietary data and external analyses and information, the Searchmetrics SuiteTM uniquely combines various factors, which make it possible to construct accurate forecasts and projections. Furthermore, users can use the software to aggregate and analyze large amounts of data on the ranking of websites, search keywords and the activity of competitors, as well as gain insight into the visibility of websites on search engines in 124 countries, 155 cities and on the largest social media portals. Inbound marketing plays a decisive role in this, as excellent visibility on search engines is a key priority for companies. Only companies that use intelligent and integrated content strategies across all online channels to present themselves will be found and noticed by potential customers, enabling them to increase their ROI. In addition to the Suite, Searchmetrics offers Searchmetrics Essentials, a tool set for getting a quick start in search engine and social network optimization to gain market insights through detailed analysis.

The company has offices in Berlin, London, Paris and New York and sells its SaaS solution through a network of partners and its online store. The fast-growing Berlin-based company, in which the Holtzbrinck publishing group and well-known venture capitalists Neuhaus Partners and Iris Capital hold an interest, currently has over 100 employees and an ever-growing customer base. T-Online, eBay, Siemens, TUI and Kaspersky are some of the well-known customers who already rely on Searchmetrics to achieve excellent search engine rankings and to implement optimal strategies for the digital world.

If you have any questions about the Searchmetrics SuiteTM or if you would like chapters first present an overview of all factors influencing the area concerned followed by the trends in the development of factors in 2013 examined in relation to the previous year. At the core of every chapter are the remarks and conclusions on the individual factors, followed by a chapter summary at the end of each chapter.

In addition, the impact of correlations on a combination of factors is discussed in individual chapters.

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