The Human Race
Enviado por 11111115687 • 30 de Junio de 2015 • 233 Palabras (1 Páginas) • 189 Visitas
The Human Race
Nike Plus in turn, is the brand alliance with Apple in 2006 that allowed the release of an intelligent shoe equipped with a sensor that connects to the iPod Nano and reveals running performance. A megaglobal level, Nike was responsible last year for organizing the race with more participants in history, was on 31 August and was called The Human Race. It was attended by more than a million participants who ran 10 km simultaneously in 25 cities of different countries.
Another important point to note is, of course, company sponsored athletes, which undoubtedly creates envy by rival brands. Throughout his life, great figures have been an icon of the "pipe" as Michael Jordan, Roger Federer, Tiger Woods, Kobe Bryant, Lance Armstrong, Neymar, Ronaldo, Rafael Nadal, Serena Williams, Maria Sharapova, Cristiano Ronaldo, Lebron James, among many others. Similarly, sports institutions like football teams: FC Barcelona, Boca Juniors, Manchester United, Manchester City, Atletico Madrid, Aston Villa FC, Paris SG, Inter Milan, Juventus, AS Roma, FC Santos, Internacional of Porto Alegre, Brazil national football team, France national football team, England national football team, Portugal national football team and football team of Holland.
In addition, it has undertaken to sponsor events or tournaments like the Copa Libertadores de America, Australia Tennis Open, the Tour de France, and Copa America, among others. And it will be the supplier of the Olympic Committee of JJ. OO. Rio 2016.
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