Macroeconomía y microeconomía

Enonomía para la creación de empresas

A01380774    Alfonso Alejandro Aguirre Quiñonez

Tuesday, 20 de January de 2015

1.   Apple Inc. decides to make iTunes freely available in unlimited quantities.

a.  Does Apple’s decision change the incentives that people face? In what ways? Explain.

This Apple’s decision completely changes the incentives in some ways. In first place, all the users of an Apple product surely will begin to use iTunes as their primary music app and to download all their favorite music. As an other result of this decision to make iTunes freely, would be an incentive for all the people who hasn’t have an Apple product, to buy one, because it means that they can have all the music they want for free.

b.   Is Apple’s decision an example of a microeconomic or a macroeconomic issue?

This decision is a clear example of a microeconomic issue because it only affects the people who have a product of Apple, like an iPhone, iPad, or iWhatever, and an iTunes account, or the ones that are considering acquiring one of these products. It’s not a decision that impacts a global economy directly.

2.   Which of the following pairs do not match?

a.   Labor and wages

b.   Land and rent

c.   Entrepreneurship and profit

d.  Capital and profit

The pair that doesn’t match is the option ‘d.’, because when we are talking about capital, we mean the tools, machines or something that its used to produce a good or a benefit. And the profits belong to the entrepreneurship category.

3.   Explain if McDonald´s move into salad’s concerns self-interest, social interest or both.

It concerns both, because when the directives of the company decided to move into salads they were looking to sell more food to a new category of an increasing number of people who are now decided to eat better, but in this effort to sell more, they are promoting too a better way to eat healthier and they are changing the thousands calories burgers to salads.

4.    You plan a major adventure trip for the summer. You won’t be able to take your usual summer job that pays $6,000, and you won’t be able to live at home for free. The cost of your travel on the trip will be $3,000, film and videotape will cost you $200, and your food will cost $1,400. What is the opportunity cost of taking this trip?

The opportunity cost of taking this trip is the $6, 000 from the summer job that I won’t be able to take.

5.     The university has built a new parking garage. There is always an available parking spot, but it costs $1 per day. Before the new garage was built, it usually took 15 minutes of cruising to find a parking space. Compare the opportunity cost of parking in the new garage with that in the old parking lot. Which is less costly and by how much?

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