Coca-cola Vision Y Misión

UNIVERSITY OF CUENCA

FACULTY OF HOSPITALITY SCIENCES

TOURISM SCHOOL

SUBJECT:

STRATEGIC MANAGEMENT

“COCA-COLA COMPANY”

MISSION

VISION

LEVEL:

9th “A” TOURISM

STUDENTS:

LISSETH CACÉRES

GISELA PASATO

NECKER VILLALBA

MA. FERNANDA YUNGA

Cuenca, 30 november 2013

COCA-COLA COMPANY

Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

• To refresh the world...

• To inspire moments of optimism and happiness...

• To create value and make a difference…

Opinion:

Coca Cola for refreshing the world, it is not only based on a market segment because there are people with different tastes.

It also inspires moments of optimism and happiness through advertisements and commercials.

Creating value and making a difference through work and social work.

Vision:

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

• People: Be a great place to work where people are inspired to be the best they can be.

• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

• Productivity: Be a highly effective, lean and fast-moving organization.

Opinion:

Coca - Cola seeks sustainable development that is internally and externally for their

...