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i´m going to talk about publicity on the radio.

The publicity on the radio is an important means of promoting products and services, which are intended position in the market.

The publicity on the radio, is one of the most economical systems to promote a business also allows reaching a significant number of major customers or users.

Modern man lives constantly in motion, moving from one place to another, particularly to his work, compliance with appointments, make payments, going to the doctor, finally, few hours is at home, so to be reported usually using radio as a medium of communication and it is a great advantage when you think about advertise through this medium. Publicity on the radio, is developed taking as a starting point, which means that stimulates the customer or the sense of hearing, so that the publisher will be exceedingly careful about the type of advertising that apply to each product or service on the which seeks to educate the listener.

The publicist carefully plan your work, using the best sound and the best voices, so pleasing to the ear, a good job or planned to be made through this medium publicity campaign, can not achieve proposed to use the voices and sounds inadequate goal.

It is important to keep in mind when designing an publicity campaign through radio, which broadcasters prime and target audience profile, ensuring better sound and location are chosen, the publicity aimed at the promotion or product disclosure or service, it is preferably airs intermediate or within the publicity space program massively heard by the population impact. The radio as an publicity medium gives confidence to the user or consumer of the origin of the product or service, because it turns out to be an economical means of publicity.

The publicity on the radio is given more for being one of the most used means of communication worldwide.

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