Analisis DAFO SAMSUNG

Strenghts

Customization-New Products Yearly

Innovation

R&D

Wide range of product portfolio

First mover advantage in introducing in introducing advanced features

New manufacturing plant in India have reduced logistics and supply chain costs.

Low production cost

Focus on environment

Samsung brand value increased by 80% in last 3 years

Other:

Samsung has a great market for selling televisions which have innovative features such as internet based applications and recommendations on programmes based on user views. The company has been able to make tremendous strides over the years, and the products for the television division have a wide range of price points to accommodate different consumer groups.

amsung is one of the largest and the most dominant smartphone manufacturer globally. The company has sold more phones globally compared to its closest competitor, Apple which is the second largest manufacturer. The Samsung Galaxy S series phones are the main reason for gaining a large market share over a 4 year time period. The latest handset had sold millions of units within one quarter of release which shows that the company can shift millions of units through innovation.

The camera division of Samsung is also making impressive changes to the overall market. The company has produced a camera which has the Android operating system by Google which is a first in the industry. The camera allows the user to manipulate images and be able to share their photos instantly to popular social networking sites via its built in 4G and Wi-Fi functionality.

WEAKNESS:

demand for LCD panels is expected to decline in the future.

Main competitors are largest buyers

Focus on too many products

Relatively low profit margin

Patent infringement

Other;:

The laptop division and the tablet division of Samsung is somewhat lacking compared to the overall market and its competitors. The company is trying to release new products within this area but global sales of laptops have declined for a few years now and tablet sales have increased. The company has yet to monopolise on this change in technology as the tablets they have released are not that attractive to consumers.

The fact that the company is selling millions of units of mobile phones is a great achievement, however the biggest problem with this is that the company is not making a good margin on the those sales. The manufacturing of their products is highly fragmented as well, where Samsung has made dozens of different types of handsets to accommodate different price points. This maybe creating mixed messages to investors who may find that a streamlined product offering would better in the long term.

OPPORTUNITIES:

Growing demand for quality application processors

Growth of tablet market and rising popularity of Galaxy products.

Growing number of patents. Getting patents through acquisitions.

Growth of mobile advertising industry

Opportunity in offering additional services to gain advantage over competition and to retain and gain customers

Air Condition product category can get more strong with unique technology called “Triple Protection Proposition”

Increase in popularity and sales of smart phones in India(Big market to look at)

Other:

Samsung is said to announce a smart watch in the month of September 2013, but this is not confirmed. IF Samsung were to release a smart watch, then they would the first company to release a product like this to the market. Although there are other smaller start-up companies planning to release their own smart watches, Samsung would be the first large company to produce them on a global scale.

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