Cisco

People involved

John Chambers became the Chief Executive Officer of Cisco in 1995, and he was the person in charged on getting Cisco to grow as much as possible as a hardware provider, and he achieved that goal successfully. Also Chambers reorganized the company for offering more than just manufacturing hardware and software, but the service and the collaboration to the customers and clients and specializing on how to use the product they were selling, creating a culture of 63,000 employees that makes it possible. He also had a long-term goal of 12-17 percent revenue growth per year in the organization and they demonstrate that they can do it, because they are no longer just a plumber, providing the gizmos and gadgets necessary to make the Web go around. They are now a networking-leader, which are going to be recognized by a force in this area, resulting very good to Cisco Systems, because it gives them good reputation and the people knowing their services can satisfy their necessities that is the most important thing to the company.

Another person involved in Cisco Systems is The Chief Marketing Officer Susan Bostrom, she is in charge of Cisco’s advertising campaign “Human Network Effect” that illustrates the company’s philosophy. This campaign try to use their people networks more efficiently and making benefits to the organization for doing that. Bostrom says that this campaign helps customers understand how the technologies in the organization can save them money, bring the products needed to market faster, and also having an impact on the environment. This campaign has been that successful in the organization that has helped it become the 14th most valuable brand in the world.

Tae Yoo, a 19-year Cisco veteran, “supervises the company’s social responsibility efforts and sits on the China strategy board and the emerging-countries council”. She is very important for the company because is the one in charge of the social responsibilities that the company have with others around the world, and how the organization stand in the market comparing it with other organizations, which is really relevant because she is not just working inside the company but she also see it from the outside and give another perspective, that maybe the employees can’t, and this help Cisco to fix the problems, improve and grow.

Organizations involved

The main organizations involved in Cisco Systems Company are their providers, such as Linksys that is a brand of products for domestic network and from little companies and is focused on small and medium industries, family houses, and offices, etc. on selling the routers of their brand to all of this companies through Cisco Systems. This company is important to the organization since they bought it in 2003 because they expand their inventory and began selling a lot of different software and hardware equipment that they weren’t selling before such as the routers

...