Tema- Disertación en Inglés Alfajores.

PPT 1

Hello everyone, my name is Leslie and know, I’m going to talk about my business presentation.

First of all, I have some questions for you.

¿Are you Hangry? Do you want something tasty and easy to get? Do you need a quick bite?

PPT2

Well, i have for you A quick and simple solution, eat CALAF´S ALFAJORES

PPT3

Alfajores are defined as a "sweet sandwich" with two covers and a filling. In the last years varieties have appeared with three layers.

RANGE OF PRODUCTS

Calaf has a Classic Alfajor, this Alfajor has 2 layers with the classic flavor

And Calaf has also Premium Alfajors, this one is similar to the classic, but with 3 layers and there are also 2 other varieties, whit different flavor like raspberry and orange.

PPT4

Now, i´m going to talk about Chilean Alfajor Market.

This Market is considered

• A profitable business for stores and kiosks

BECAUSE

• You can find it everywhere, from the smallest kiosk to the largest supermarket chain.

• Calaf say that although supermarkets have grown significantly, "the traditional channel still represents about 50% of the sales of alfajores.

Street kiosks – Supermarkets - neighborhood kiosks

• Fascinates both adults and kids at any time of day, with its exquisite blend of flavors, which highlights the black chocolate and soft milk caramel.
• Alfajores have positioned themselves in recent years as one of the most irresistible temptations of our market, with outstanding consumption figures.
• Calaf belongs to CCU company. CCU raced against Carozzi to buy Calaf due to it’s constant incomes and profitability.

Important Tips of Chilean Alfajor Market  

• In our country nine hundred (900) million units per year are consumed, making it a $ 8.8 billion market annually, which makes it very attractive to invest.
• Main market competitors: costa – arcor – kraft foods - havanna - bonafide

PROS AND CONS

ADVANTAGE

• Easy to get
• Easy to eat
• Easy to carry around
• Tasty
• Cheap
• Satisfies your appetite

DISADVANTAGES

• It is not considered as a part of a balanced diet
• Overeating is unhealthy

•  Promotes weight gain

• And if you dont like the soft milk caramel or the chocolate, this is not the product for you

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