Campaign Aimed

mail Campaign Aimed

E-mail, and direct marketing tool is the perfect partner in any strategy of direct and interactive communication with our audience, especially when used in combination with the presence of the company on the Internet.

Most direct marketing initiatives on the Internet take into account the use of electronic mail because of its low cost per contact and remarkable response rate.

The content of an email message allows us to adopt a personal and direct, where the advantages of the offer is emphasized and it is the user to perform a certain action, which is known as "call to action" (see information Further, forward a message, make a purchase, download a book, etc.).

In any email message, focused on a strategy of direct marketing, it is advisable not to introduce too many images and animation elements, as the receiver loses focus on concrete action to receive multiple signals.

The often advisable to establish email contact depend on the strategy to be carried out.

The current reality is that we are subjected to a constant bombardment of messages, so it is not a crazy idea to limit the number of shipments and adjust the frequency depending on shipping you offer content, the relevance of these and your timing.

You have tools that automate shipments in time and capture subscribers consent form through forms. Auto responders and are very useful to make email campaigns.

It is also preferable to introduce progressively information, namely, providing a capability to access a website where you can complete the information and, if desired, perform the action to which they have addressed.

If you use logic, it makes sense that the news of an electronic paper to which we have subscribed voluntarily, we receive daily.

Similarly, it may be excessive sending commercial offers on a weekly basis, unless it has to do with a hobby or user preference.

It would be more effective leverage information that we have to target our audience a greater number of mailing lists, each representing a small portion of the pie, rather than divide the cake into two or three pieces.

If you have more segmented lists, more frequent shipments we can make, each aimed at a public whose own specific interests can meet.

We must not forget either send email communications only to users, whether customers or not, which explicitly requested their interest in receiving yours or your company's messages.

Also, we have to understand that consent to receive communications is not permanent, since a user interested in specific information communications may want to hear from you for a limited period of time

When sending a campaign by email, you should log in as an advertiser, giving transparency to shipping

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