INVESTMENT DECISIONS IN THE GLOBAL MARKET, OUTLOOK 2015

ITEM 1: INTERNATIONALIZATION OF PERUVIAN COMPANIES

Opting for the internationalization of the company, despite our optimism, it is not easy, but not impossible and it should obey a vision of company and also a strategy to glimpse the growth and expansion of the company outward, obviously there must be an analysis of strengths and weaknesses, threats and opportunities and the decision of internationalization and the operation itself should not neglect at all the operation or activity on the natural or primeval market, which is where the company gets its main strengths, competitive advantages and customers. Diversification will do is reduce risks, diversify assets, average risks.

• Search larger markets and profitability:

Obviously one of the reasons for internationalization is the search for new markets, customers and revenues, allowing higher levels of profitability, in my opinion Peruvian small and medium enterprises should analyze their entry into Asian markets is since reaching a growth remarkable 5.7% compared to the Latin American is 2.2% and 3.2% American with. Another market that is giving a lot to talk about is that of India will reach 7.3% growth in 2015. This is reality, Peru is stuck in diversifying into Latin American country sides leaving most attractive market opportunities.

• Risk diversification:

Business management has as part of its strategic decisions to minimize the risk, that is, decisions that will maintain balance in the company, in the operating area of finance, market, etc. One of the decisions to companies that have the capacity to invest or develop within a vision for diversification may be the internationalization, because if there participation in different markets and countries in situations that allow natural market in the commercial and financial situation it is not ideal, it can be covered with the activities in the foreign market in which it participates.

• Improved business value and capital strengthening:

The value of a company's assessment elements, financial condition, cash flows, the market situation and the prospects of the company. The existence of operations outside the country where the natural market for the company is to enable better asset valuation levels thereof, for their access and position in other countries; This allows if an acquisition or merger business integration, valuing the company acquires greater relevance as a result of this internationalization.

ITEM 2: CULTURAL DIFFERENCES

When people work in societies and cultures that differ from their own, the problems faced by embracing a single set of cultures by the number of cultural groups that are in each foreign market multiply.

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