Marketing Events at the Oscars 2014
Enviado por pepepancho • 13 de Octubre de 2014 • Ensayos • 296 Palabras (2 Páginas) • 158 Visitas
Marketing Events at the Oscars 2014
Diego Andres 13/03/14
The number one marketing event at the Oscars was the selfie taken by Ellen DeGeneres that has over 3.3 million retweets. The real deal is that this photo was taken by a Samsung Galaxy Note 3 smartphone, which was supposed that during the Oscars Samsung said that they should incorporate the device. With the selfie Samsung didn’t need to pay part of the 20 million dollars to be advertised in the Oscars. This will influence the company because more people is noticing the quality of Samsung devices and after the Oscars Samsung gifted all of the audience with a Samsung Galaxy Note 3 making them try the smartphone and after they like it they will recommend it and sales will increase.
The number two marketing event was that during the naming of the Oscar winners NASA tweeted about the movie “Gravity” which won seven Oscars.
They tweeted:
This is one of the plenty of tweets the sent; all of them were real facts and cool images relating gravity. This only made them more famous and made people more interested in space. The great photos were real taken by the International Space Station.
The number three marketing event was Big Mama’s & Papa’s pizza delivery at the Oscars was the greatest advertising for the 20-location pizza chain. The owner of this franchise confirmed that sales increased between 300% to 500% after the Oscars the number of costumers increased with over 60,000 visitors in their website in one hour. Before the Oscars nobody knew about this pizza franchise and after it they were the most famous company known. Besides the increased sales calculating what an advertisement costs and the time they spent delivering the pizza they had a 10.8 million dollars of free advertising.
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