Marketing
Enviado por Mariela34567 • 1 de Agosto de 2013 • 234 Palabras (1 Páginas) • 301 Visitas
The ads are in decline
New York.-According to Reuters news agency, advertising revenues in both print and digital versions of The New York Times declined 6% to U.S. $ 202.4 million, this compared to last year.
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According to the news agency, the company reported that revenues will fall about 1%, to 485.4 million dollars in the second quarter of 2013, as gains for its flagship newspaper subscriptions and other media could not offset the declines in advertising. The figure is lower than the average analyst expectation of 487.43 million dollars.
The New York Times Co., as well as the entire print media industry is going to face a critical situation as worrisome are low in commercials that used to be the main source of income for most of the day.
Given the decline in advertising, the company will establish a subscription model for its digital products to give you a new source of income.
The circulation revenue will increase 5% to U.S. $ 245.1 million in the second quarter, including paid digital subscriptions. The segment will now represent half of total revenue of the firm.
In The New York Times and its international edition digital subscriptions grew 35% compared with the previous year to 699,000. Operating profit will grow by 21%, to 53.4 million.
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