What Is Marketing??

WHAT IS MARKETING?

Marketing is about people. It is about understanding what people want, then trying to give it to them at a price that they are willing to pay and a price that will provide you with an acceptable profit.

It is about strategically choosing which customers you want to try to satisfy. Marketing is also about advertising and pricing and promoting and distributing and many other marketing programs. But foremost it is about people and targeting and positioning.

Also the marketing can have a failures when they don’t have a the exactly concept of the ideal customer, No Time Spent Listening to That Type of Customer, No Idea of What That Customer's Customer Wants, Inability to Formulate a Meaningful "Value Proposition".

SMALL BUSINESS MARKETING MISTAKES

Many small businesses do not think about marketing. They do not target their efforts to specifi c customers or position their services on specific benefits. They simply open up their doors and hope for the best.

The most important small-business marketing mistakes to avoid: Overlooking existing customers, Overloading on social media, Not knowing what you need to expand.

MARKETING STRATEGY

Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.

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