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Commplience with law of tequila corralejo


Enviado por   •  20 de Mayo de 2015  •  Informes  •  568 Palabras (3 Páginas)  •  152 Visitas

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Commplience with law of tequila corralejo

Tequila has to comply with NOM, which establishes through the General Directorate of Standards (DGN) quality requirements for production and gives aNumber that identifies each product. For the number NOM, the Mexican government requires to be a responsible producer of the good management of the product and to prevent when elmismo is exported tampering or misuse bulk happen, forcing the bottler to be ligadocon the producer under an agreement Stewardship. According to NOM, tequila can be classified according to two criteria: the composition and maturation. For the first criterion, there are two categories, which are defined by the percentage of blue agave juice is used in the production of tequila. The primeres 100% agave tequila ("Premium") and the other is tequila, which must be manufactured with at least 51% of sugars coming from the agave, the rest is mainly composed of other sugars. Regarding the second criterion, maturation, can range from immediate to long reposamiento bottled to age tequila (usually not excedelos four years). Both categories of composition (100% and tequila) are in turn divided into four different types of maturation: white, young, rested and añejo.Blanco ("Silver") is a transparent hue tequila was a rte flavor and Aromaa blue agave. Traditionally, this tequila the "horse" is served. This tequila is bottled directly after the two distillations.

Tequila Caballito has a competitive advantage over its competitors in the French market. To export the tequila to France, the label must be adapted to comply withthe requirements of this country, without losing sight of the regulations regarding the etiquetaestablecida by the DGN (beverage made in Mexico). They should use 700ml bottles since France can not sell licoresen 750ml bottles.

The legal environment is a very important sector of alcoholic beverages aspect yaque each country has its own laws, which are to identify and meet parapoder export successfully. France is governed by several laws regarding alcohol (consumption, sales, export, packaging, advertising, etc.). "Loi Evin" The most important in the regulation of liquor law is the law "Loi Evin" (January 1991), which regulates advertising, protects the minor.

Advertising in magazines is permitted provided that the target consumers are not minors, on the radio at certain times, with promotional signs or banners at points of sale under certain conditions and through company cars. Promotion through objects odurante trade mark is also allowed. Advertising is very limited as only alcohol can make AlGrado, source, reference the name, the composition of the product, ydirección manufacturer's name, the method of production, selling arrangements and the way deconsumo product. Also, you can indicate raised the production site. Mention any announcement should appear "l'abus

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