SPECIFICATION FOR AN ADVERT FOR THE LAUNCH OF A PRODUCT.
Enviado por miakiss • 7 de Diciembre de 2014 • Informes • 641 Palabras (3 Páginas) • 213 Visitas
SPECIFICATION FOR AN ADVERT FOR THE LAUNCH OF A PRODUCT.
A.- Defined and the product range.
CocoaBean handmade chocolates made with black chocolate, milk and fill with dried beans.
b.- Market Object
The target market is parents of school children between 5-12 years as they like chocolate much and therefore consume in schools where school rule bars must have healthy and nutritious food. By consuming our product will benefit with vitamins and milk chocolate black but unlike other chocolates that will fill as dried beans, which will help them in their growth, protein, strengthen bones, etc. It is noteworthy that the adults are the main customers of this market as they are our economically active population and have the power to purchase our product and provide it to their children.
c. – Competition
COMPETITION INDIRECTA SUBSTITUTE PRODUCTS
Manicho Tango
Galac Zambo
Manicero Barras nutritivas
Nikolo Cereal de chocolate
M&M´s Barras Kellogg´s
Snickers Etc.
Hershey´s
Etc.
d. - Years in the market.
This is a new clear, distinctive and desirable product in the minds of consumers Ecuador, introducing into the market a new chocolate which will differ from existing because of its various forms and its star ingredient such as beans, and call the attention of our potential customers (children and adults).
e. - Price.
SALES PROJECTIONS
Projected monthly sales
Projection sale daily in schools and Shop by packag
15
Monthly sales forecast 450
Neighborhood Stores
Schools to detail 3
2
Total monthly sales 2250
Total cost of production
Manufacturing cost per unit
0,14
Total monthly sales 2250
Total cost of production 315
Gains from the sale to the dealer
Value Retail dealer
0,19
Total monthly sales 2250
Total earnings per sales to dealer 427.5
Gain
Dealer retail value
...