Multinational companies

In the following essay we will understand about the cultural environments of the multinational companies. As we all know, each country has a very different cultures and traditions that define it. Which makes us think, if this is a good thing for companies or a bad thing?

Matsumoto talks about how all countries cultures differ from each other, since the attitudes, to costumes, experience, values; all these differentiation grows from generations, while some countries have a form of thinking and different ideals, other countries grows with other type of culture and traditions. So to conclude what Matsumoto wants to show us, its that we as marketers have to acknowledge and analyze each country by separate, we have the due of research their form of living, behavior, traditions, in fact everything so the final consumer can get the message and the experience that we want to sent. All these information to be confident and don’t make a mistake, the company that wants to research have the obligation to hire people that live on that country so that they know well their people and attitude and can analyze good how to get through the consumer mind.

Every country is different; every country has its on language, religion, traditions, values and many others. Nowadays many countries are going international and opening stores all around the world, this is forcing the companies to personalize each store and making them according to the country’s belief and preferences.

Every company’s goal will be to be profitable and that the company can stand by its own. To make that happen we have to do an investigation that involves searching for a good location, where the consumers will buy. (Yin Li, 2012). After choosing the best location they have to study what the citizens want and need, this will help by satisfying the customers.

When trying to make a company international and located the stores in different countries, it will never be easy. The companies will have to struggle with all the political, economical, cultural aspects of the country. Not all of the countries are the same, some might have some laws that other do not have so the owner will have to learn to adapt to the host country’s ways. (Daniel, 2012).

People are different and each country is too, its hard to get in a country easily because, people eat different, shop different, live and need different things. This is why companies can’t offer the same in every store. Next we will see an example of a company that has manage their global strategy very good.

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