Creative Department

Creative Department

A department is a team of creative people who create advertising campaigns using their creativity without losing sight of the goals set by the client. In many agencies are managed with a strategic or creative director who sets the tone of the campaign and oversees the process.

To reach an advertising campaign or a creative piece usually several options are taken to present to the client who decides which thought is best for his brand or product.

The creative department is the one who gets all the press because it is one that knows what the customer needs the requirements.

It’s usually composed of a graphic design department, an art director, a copywriter whose primary task is creative in the design and content encoding of the campaign. This is the work done by the building department, which is made up of art direction, art directors and copy (editors). The editors have the task of writing and make the messages, adapting them to the media selected by the media department. In this section and depending on the different types of interests of each company with an advertising agency determined, developers can have the functions for creating corporate images, or other scenic environments in relation to the interest of the company.

Creativity is the most valued by advertisers when choosing an advertising agency

The mission of this department is:

• To create an idea to transmit the basic message of the campaign.

• To express this idea in a way that is as persuasive as possible adapted to each environment.

• Design the presentation material to the customer.

• Monitor the implementation of audiovisual material and graphic of the campaign.

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