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Ryanair's journey has not been a smooth run for the company over the years. Being it business since 1985, it has carved a niche market for itself in being the most widely used low cost airline today. Global recession of 2008 definitely affected Ryanair in a huge way. its scope to increase spending power of the regular consumer collapsed too.

In this paper we are going to discuss the challenges and threats Ryanair has to face and what could be the probable recommendations for the same.

As new opportunities become limited the low-cost carrier market's growth slows down significantly. Ryanair must be prepared for the inevitable convergence of costs and conditions, but it will still retain the no frills advantage of hign seat density and aircraft utilization coupled with lowest fares in any market. A SWOT analysis of Ryanair shows that it would continue to dominate in the low-price market segment but it has to expand to new routes and ensure services are going to better than before. Good customer relations always help in creating custimer value. This will require high employee retention which is key to customer satisfaction. Ryanair has been previously accused of begin an adversely affected airline in the world with regards to environmental issues with a shortfall of 2.8 tonnes in CO2 allowances. This is in turn caused the airline loss of about 40000000€. Market conditions are always dynamic in nature. Corporations have to constantly struggle to keep a foothold. To sustain and expand in such a dynamic market requires critical analysis and plannin on the part of the any corporation. Hence growth will slow down. Ryanair's competition with other LCC airlines in such a market will require it to lounch new routes and operations in non-european regions. This would help it to carve a niche market not just in the europeRyanair's journey has not been a smooth run for the company over the years. Being it business since 1985, it has carved a niche market for itself in being the most widely used low cost airline today. Global recession of 2008 definitely affected Ryanair in a huge way. its scope to increase spending power of the regular consumer collapsed too.

In this paper we are going to discuss the challenges and threats Ryanair has to face and what could be the probable recommendations for the same.

As new opportunities become limited the low-cost carrier market's growth slows down significantly. Ryanair must be prepared for the inevitable convergence of costs and conditions, but it will still retain the no frills advantage of hign seat density and aircraft utilization coupled with lowest fares in any market. A SWOT analysis of Ryanair shows that it would continue to dominate in the low-price market segment but it has to expand to new routes and ensure services are going to better than before. Good customer relations always help in creating custimer value. This will require high employee retention which is key to customer satisfaction. Ryanair has been previously accused of begin an adversely affected airline in the world with regards to environmental issues with a shortfall of 2.8 tonnes in CO2 allowances. This is in turn caused the airline loss of about 40000000€. Market conditions are always dynamic in nature. Corporations have to constantly struggle to keep a foothold. To sustain and expand in such a dynamic market requires critical analysis and plannin on the part of the any corporation. Hence growth will slow down. Ryanair's competition with other LCC airlines in such a market will require it to lounch new routes and operations in non-european regions. This would help it to carve a niche market not just in the europeRyanair's journey has not been a smooth run for the company over the years. Being it business since 1985, it has carved a niche market for itself in being the most widely used low cost airline today. Global recession of 2008 definitely affected Ryanair in a huge way. its scope to increase spending power of the regular consumer collapsed too.

In this paper we are going to discuss the challenges and threats Ryanair has to face and what could be the probable recommendations for the same.

As new opportunities become limited the low-cost carrier market's growth slows down significantly. Ryanair must be prepared for the inevitable convergence of costs and conditions, but it will still retain the no frills advantage of hign seat density and aircraft utilization coupled with lowest fares in any market. A SWOT analysis of Ryanair shows that it would continue to dominate in the low-price market segment but it has to expand to new routes and ensure services are going to better than before. Good customer relations always help in creating custimer value. This will require high employee retention which is key to customer satisfaction. Ryanair has been previously accused of begin an adversely affected airline in the world with regards to environmental issues with a shortfall of 2.8 tonnes in CO2 allowances. This is in turn caused the airline loss of about 40000000€. Market conditions are always dynamic in nature. Corporations have to constantly struggle to keep a foothold. To sustain and expand in such a dynamic market requires critical analysis and plannin on the part of the any corporation. Hence growth will slow down. Ryanair's competition with other LCC airlines in such a market will require it to lounch new routes and operations in non-european regions. This would help it to carve a niche market not just in the europeRyanair's journey has not been a smooth run for the company over the years. Being it business since 1985, it has carved a niche market for itself in being the most widely used low cost airline today. Global recession of 2008 definitely affected Ryanair in a huge way. its scope to increase spending power of the regular consumer collapsed too.

In this paper we are going to discuss the challenges and threats Ryanair has to face and what could be the probable recommendations for the same.

As new opportunities become limited the low-cost carrier market's growth slows down significantly. Ryanair must be prepared for the inevitable convergence of costs and conditions, but it will still retain the no frills advantage of hign seat density and aircraft utilization coupled with lowest fares in any market. A SWOT analysis of Ryanair shows that it would continue to dominate in the low-price market segment but it has to expand to new routes and ensure services are going to better than before. Good customer relations always help in creating custimer value. This will require high employee retention which is key to customer satisfaction. Ryanair has been previously

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