Marketing

The surveys conduct to discover answers to certain questions. These questions are diverse, and vary widely depending on how we plan to apply the data to our survey problem, and what data-driven decisions we will make as a result of the data acquired.

Four critical reasons to conduct surveys:

To discover what’s going on

Our organization will learn about what motivates survey respondents and what's important to them.

To provide an opportunity to Discuss Key topics with our Target Population

To prioritize our actions based on objective data

To Provide a Benchmark:

Surveying provides a "snapshot" of our target population and attitudes. This helps us to establish a baseline from which we can compare target population attitudes and perceptions relative with the future of the company

Market research consists of two separate types of research that can be categorized as secondary and primary research.

Secondary research consists of collecting already published data to create a "company database" that may serve to perform situation analysis. It helps to identify the company's competitors, perform a strategy for benchmarking and also determine the segments the company should target in view of factors such as demographics, population, usage rate, life style and behavioral patterns.

Primary research serves to provide information through monitoring sales levels and measuring effectiveness of existing business practices like service quality and tools for communication being used by the company. It carefully follows competitor plans to gather information on market competition. Both primary and secondary researches are essential to fulfill the company's objectives.

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