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[pic 1]LISTENING ACTIVITY               TECHNICAL ENGLISH

Teacher: Sandra Rocio Alba Rosas                 Date: -2015

Group:        750457 Comercio Internacional   Students: Lina Lorena Olaya Casallas

Ray Kroc, 1902-1984: The Man Who Made

McDonald's Popular AroundtheWorld

I. Listen toRayKroc’sbiography (up to 8’00) (los primeros 8 minutos son introductorios al tema y de ellos no hay que contestar nada)

a) Complete this table:         

WHEN

                WHERE

WHAT

1984

Not known

His death

Raymond Albert Kroc

Des plaines, Illinois

He was born

At the age of 15

Not known

He became a driver for the red cross during WW1

After the war

Not known

He became a musical and political international icon

At the age of

Not known

He got married

Not known

Florida

1954

went to San Bernardino, California

to see the McDonald brothers' restaurant,

At the age of 52

Near Chicago, Illinois

mortgaged all their property and personal savings to become the official distributor of a milk machine brand called "Multimixer"

1999

Not known

The chain had 200 restaurants

III. Listen to the last part of the programme. b) Was Ray Kroc always successful? Justify your answer:

  • Whether because he was a businessman who never gave up so easily

c) Cross out the job he did not do during his life:

He was a ….driver – salesman – accountant – musician – estate agent – businessman –

Restaurant manager.

  • a musician
  • estate agent

II. Listen to the third part of the programme (up to 10’30)

a) Complete the missing words:

Fast food restaurants spread quickly in the United States because of system of (quality, service, cleanliness and value) means selling the legal right to operate a store in a company's chain to an independent business person. If the company approves, the business person may buy or the globalization the store for a period of years. Many people want to own a McDonald's restaurant, but not are approved. Each restaurant buys its supplies at a low price from the parent company. Each restaurant also gives the company about 70 percent of the money it earns in sales. Today, about 33,000 percent of McDonald's restaurants worldwide are owned and operated by independent businessmen and women.

...

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