Actividad 1 Doing Business in Americas

Nombre: Sebastián Ohtokani Aguilar Arroyo Matrícula:2745790

Nombre del curso: Doing Business in the Americas Nombre del profesor: Juan Carlos Roldán del Moral

Módulo: 1. Actividad: Assignment 1

Fecha: 13/08/18

Bibliografía:

(http://www.kidzania.com/es/what-is-kidzania, s.f.)

Schwab, K. (2015) Global Competitiveness Report 2014-2015. World Economic Forum. Retrieved from http://www3.weforum.org/docs/WEF_GlobalCompetitivenessReport_2014-15.pdf

List of top 20 companies that pursue franchising as a mode of interna;onal expansión.-

$ McDonald’s

$ 7-Eleven Inc.

$ KFC US LLC

$ Pizza Hut LLC

$ Subway

$ Kumon Math & Reading Centers

$ RE/MAX LLC

$ Dairy Queen

$ Dunkin’ Donuts

$ Baskin-Ribbins

$ Snap-on Tools

$ AnyTime Fitness

$ H&R Block

$ Novus Glass

$ Ace Hardware Corp.

$ The UPS Store

$ Hilton Hotels and Resorts

$ Keller Williams Realty Int’l.

$ Interim HealthCare

$ Petland

The similarity of this group of companies, are that they manage money, credit services, expansions, and the most important, they are all international.

KidZania.- Is an interactive city for children from 1 to 14 years old, which combines inspiration, fun and learning by role-playing games. At KidZania, children can freely explore a city at a scale of more than 7,000 square meters, where they can try over 100 exciting professions.

Business Model

-Innovation

-New familiar concept

-Play as an adult

-New communication model

-merchandising

Those concepts make Kidzania a good and intelligent system to helping kid to learn how to be an adult is. They play, they are just kids and always want to play, but with this type of indirect communication they learn basic things and literally a job, playing with that job and earning Kidzania money. That help them to prepare them to the future.

International strategy

I see this concept not too hard to make it international business because the concept is the important thing here.

The concept can be worked with some training, and procedures. The concept bring to each country around the world a way to make more efficient people in their country and its like a normal business, they can invert in they future people to make a better country. Since they are all just kids.

Support and training programs.

• Organized as a real city

• 100 activities

• They learn with experience

• Learning about the world and the money value

• Abilities development

• Universal Values

What would you tell to KidZania's CEO about the current business environment in the United States?

If I can talk with him, I would say that this is an important and innovator concept, I want to tell him that he have to concentrate in universal values because sometimes the united states people, grow up with a bad concept about Mexican people, and sometimes other people around the world, they are a world potential, but the peace have to be in all the world, teach them the concept of a “Change our world”

Would you recommend KidZania to enter the US market today? Why or why not? And where exactly?

Yes, because there are a lot of important companies that are in all the world, a lot of companies selling their products, they money, etc. And the kids in a future can make a better international program to help the world and not being conflictive.

Are there any special improvements to be implemented before landing in the US or should

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