Caso Care Perú
Enviado por Netharod123 • 13 de Noviembre de 2023 • Ensayos • 303 Palabras (2 Páginas) • 20 Visitas
CARE-PERÚ
Marketing mix
- Product
- Programs to teach women to increase their economic income in vulnerable situations and encourage their equitable participation in the financial decisions of the household.
- Programs for more women, girls and boys to access health, water and sanitation services.
- Programs against chronic child malnutrition in children under 5 so that they can attend school and conclude their education in a timely manner, allowing them access to more opportunities.
- Programs to raise awareness among people to reduce their vulnerability to climate change, guaranteeing access to food and adapting their livelihoods to achieve resilience.
- Support programs for women and men impacted by disasters and natural phenomena so that their families can access fundamental social services and recover their livelihoods.
2.Place:
- CARE International is a global confederation of 14 National Members and 4 Affiliates with a common vision and mission to defeat poverty and they operate everywhere in the world there is need. [pic 1]
3. Price:
Generally it is about donations help, association fees. Also, there is the case of corporate donors, these can be projected as an investment.
4. Promotion
It uses all social networks (Facebook, Instagram, YouTube and Twitter) for the communication of all jobs and campaigns.
5. Physical evidence:
Care through videos that hang on their social networks evidence that donations are not badly spent.
6. People: The people who collaborate in Care are first level professionals totally committed to the mission, vision and values that are identified. They have recognized experience in the public and private sector, they work tasks and fees that are intended to ensure good reputation, supervise the management of resources and approve policies that maintain the sustainability of our institution.
Value proposal
We are a committed company in favor of the dignity of the people putting women and girls at the center and looking for everyone to have equal rights and opportunities.
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