Globalizacion

"Globalization and technology go hand in hand with international business . Globalization unleashes technology , which in turn companies to plan production and sales worldwide. Technology changes the work we do and in almost all cases, the jobs it creates demand for more education and training

Preface

On 23 and 24 October 2014 , The Private University of the North, a Congress of International Business major in the northern region of the country was established and why not say it in all of Peru , where topics describing business trends of a global nature are treated with exponents savvy world markets in different specialties.

Organizations today must change their strategies and display local to a global perspective , adapting their products or services to the demands of today's world and adopting a flexible attitude to the coming changes , to minimize costs and maximize benefits to be gained from this change.

Businesses today face a considerable challenge in adopting new concepts of both international and global strategies , all in order to survive the battle mercadológica records worldwide .

While most companies are late to internationalize , the greater the risk of being left out of the growing markets so the GLOBAL MARKETING currently has a vital for the survival and development of enterprises importance . In other words, we are faced with "New Challenges for Global Marketing

Prologue

The COMANEI 2014 , the Congress of Marketing and International Business , focuses on globalization and international business , where there is a database and knowledge networks of experts address various topics , including: Globalization, Innovation as competitive advantage to the challenge of globalization , what is the effect ?.

Developing countries . Identify the different processes of social exclusion and inclusion

rather than assessing their causes and measure their impact. In Europe , most analyzes focus on the exclusion of employment opportunities . In developing countries , the concept of unemployment is problematic. The paper focuses on both the nature of employment opportunities related to business : in particular, the terms of inclusion ( of workers to pay) and the barriers to inclusion ( for self-employed ) in the global system production , and the thousand and one ways to export : domestic production systems associated with increased imports and other dimensions of trade liberalization .

Where Dr. David Edery Muñoz and Pedro Pablo Kuczynski, we try to convey these talks that the international businesses helps us in many ways and offers extensive opportunities for truly worldwide development but it is not progressing evenly . Some countries are becoming integrated into the global economy more quickly than others. In countries that have successfully integrated the fastest economic growth and reduced poverty . As a result of the implementation of policies of opening to the outside , most of the countries of East Asia, who were among the poorest in the world 40 years ago, have become dynamic and prosperous countries. Furthermore , as living conditions improved was possible to advance the democratic process and , in economic terms , to make progress on issues such as the environment and working conditions .

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