La historia de la empresa Zara

1. Information about company (Vision, Mission, Strategy _ POM policy …)

History:

Amancio Ortega opened the first Zara store in 1975 in a central street in downtown La Coruña, Galicia, Spain. Ortega named his store Zorba after watching the classic film Zorba the Greek, but apparently there was a bar that was called the same, Zorba, two blocks away, and the owner of the bar came and said, "this is going to confuse things to have two Zorbas." They had already made the molds for the letters in the sign, so they just rearranged them to see what they could find, and they found Zara. The first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega began opening more Zara stores throughout Spain. During the 1980s, Ortega started changing the design, manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, in what he called "instant fashions". The company based its improvements in the use of information technologies and using groups of designers instead of individuals.

In 1980, the company started its international expansion through Porto, Portugal. In 1989 it entered the United States and in 1990 France.

This international expansion was increased in the 1990s, with Mexico (1992), Greece (1994), Belgium and Sweden (1994), etc. until reaching its current presence in over 73 countries.

Zara stores are company-owned, except where local legislation forbids foreigner-owned businesses; In those cases, Zara franchises the stores.

Vision :

“ZARA vision is to committed to satisfying the desire of its customer as a result we promise to continuously innovate our business and to provide new designs made from quality materials that are affordable”

Mission :

“ Through its business model, ZARA aims to contribute to the sustainable development of society and that of the environment with which we interact. “

Strategy:

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