Marketing activities

A-Marketing activities

-Current marketing data:

40% female, 21% minority.

Half of people ages from 7-17 say they are NASCAR fans.

Ages 18-54 with income of 30,000-100,000 dollars.

-NASCAR big current payments and races:

Daytona is the highest paying race (1.5 mil)

Auto Club Speedway is the least payment with 333,000 dollars

-Most popular preferred sponsor:

Buffalo wild wings

-Buffalo wild wings sponsorship promotions:

1) the first 100 teens 13-18 yrs old people who pass through gates will get free meal and discounts tickets.

2) They have vendors at the racetrack.

B-Official sponsors:

Sprint

K&N

Xfinity

Camping World

Canadian Tire

Coca cola (official non alcoholic drink)

Coors (official beer)

Bank of America (official bank)

Visa (official card)

Nabisco (official cookies)

M&M’s (official chocolate)

FODA

A- Strengths

B- Weaknesses

C- Opportunities

D- Threats

Client Selection

A-B Client selected and benefits for the client

We selected Nike as the official apparel sponsor because NASCAR does not have high class apparel or gear products,

The benefits for NASCAR are clear Nike would produce hats, shirts,hoodies etc… and the clients would be satisfied because each race for every 12 bucks spent on buffalo wild wings they would get a cap or a shirt. Besides, NASCAR with Nike sponsor would giveaway 100 shirts per race with the date and name of the race as a reminder that the fan went to that race.

C- Marketing Mix

Product:

Nike NASCAR gear and apparel

Place:

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