Review Of Broken Windows

Review of broken Windows

Broken Windows , Broken Business was inspired by an article entitled "Broken Windows" by criminologists James Q. Wilson and George L. Kelling in the March 1982 issue of the Atlantic Monthly . Wilson and Kelling suggested that when laws against minor offenses, such as graffiti and turnstile jumping , enforced , and broken windows are repaired quickly , major crime rates decrease.

Michael Levine , in his book Broken Windows , Broken Business , theory for business broken window is applied. In the context of a business, a broken window as a result of a lack of attention to detail.

A broken window can be anything in your business. It could be a messy counter sale. Could be a rude or apathetic employee . It could be your hold music , which tells customers that are " valued and important " and then kept on hold for forty minutes . It could be a work of peeling paint or worn carpet on your floors .

A broken window is all that is sub -par that a customer might notice . The problem is that customers are going to infer something about your business that broken window.

Business owners and their employees must become fans in the attention to detail of the presentation ourstanding customer service and the image presented by the business to inspire confidence and client loyalty .

It is very important that the right kind of people ( those who enjoy dealing with people ) was hired for customer contact positions . Employees who show an attitude of " A smile is not part of my job " should be informed that a smile is required, no doubt, and to find another job if they can not meet the required behavior.

Worst of business is " broken window arrogance." Examples are Kmart and Enron. A company suffers from hubris broken window when management believes that the business is so successful that it is no longer important to please the customers.

Worst of business is " broken window arrogance." Examples are Kmart and Enron. A company suffers from hubris broken window when management believes that the business is so successful that it is no longer important to please the customers.

Broken windows produced in each tier have different characteristics and different solutions.

Most importantly, however, is pay attention to your own business and work on what the broken windows of a client may notice . Here are some questions for you to think about before next week? S article.

At ground level , it is the information about their products and services easily accessible to customers? Whether you can communicate through a website, in person , through advertising or by phone , customers should be able to find the information ? Re looking for quickly and easily.

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