Definiton Workshop

Workshop 1  

Geno Paúl Bustán Asanza

Universidad Metropolitana

July 2017

MARK 511

Prof. Amílcar Jimenéz-Goméz

1. WS1 – Definition

• Marketing. - Marketing is a set of techniques and methods to develop the sales. The word marketing in English market means market, which is why it can be understood as market analysis and consumers.
• Social marketing. - Is defined as the application of commercial marketing techniques for the analysis process, the approach, the execution and finally the evaluation of the programs designed with the sole objective of influencing the behavior of the audience.
• Product Life Cycle. - It is the evolution of the sales of an article during the time that remains in the market.
• Service. - A service is a set of actions which are made to serve someone, something or cause.
• Vision Statement. - It's a text that gives a general idea of where you want to be in a few years. It's not a physical place, it's about the situation you'd like to see in the future. It is also a way of communicating your life purpose and values.
• Market. - The market is the place destined by the company in which sellers and buyers meet to have a commercial relationship, for this, it requires a good or service to market, a payment made in money and the interest to carry out the transaction.
• Mission. - It is the reason for the company, the reason why it exists. It is also the determination of the basic functions that the company will perform in a specific environment to achieve such a mission.
• Objectives. - As an objective, it is called the end to which one wants to arrive or the goal to achieve. It is what drives the individual to make decisions or pursue his aspirations. It's synonymous with destiny, end, goal.
• Values. - Corporate values are elements of each business and correspond to their organizational culture
• Marketing Management. - The management of marketing in the company. It consists in conceiving, planning, executing and controlling the elaboration, pricing, promotion and distribution of an idea, good or service, to carry out mutually satisfactory exchanges, both for the organization and for the individuals.
• Customer. - It is the receiving person or company of a good, service, product or idea, in exchange for money or another item of value.
• Mission Statement. - Making a mission statement involves finding the heart and soul of a company in a venture, in one or two memorable paragraphs. The mission statement is your chance to create a shocking image of your company so that the rest of the world sees it
• Goals. - Making a mission statement involves finding the heart and soul of a company in a venture, a goal is a desired result that a person or a system imagines, plans and commits to achieve: a desired end point personally in an organization in some assumed development. Many people try to reach goals within a finite period, setting deadlines.
• Product. - In marketing, a product is an eligible, viable and repeatable option that the offer makes available to the demand, to satisfy a need or to attend a desire through its use or consumption
• Customer Satisfaction. - Customer satisfaction is the basis of quality management systems. Customers need products and services that meet their needs and expectations.
• Customer Service. - Customer service is the management that each person who works in a company is macro or micro and who could be in contact with the clients and look for them their total satisfaction.
• Satisfaction. - Customer satisfaction is a term that is often used in marketing. It is a measure of how products and services supplied by a company meet or exceed customer expectations.
• Strategy. - A strategy is a set of actions that are carried out to achieve a certain purpose.
• Vision. - The vision of a company is a declaration or manifestation that indicates where a company is headed or what it is that it aims to become in the long term. Many people often confuse vision with a company's mission.

BILIOGRAPHY

HIRSCHEY, M. Y BENTZEN, E.

Managerial economics

En el texto: (Hirschey and Bentzen, 2016)

Bibliografía: Hirschey, M. and Bentzen, E. (2016). Managerial economics. 1st ed. Andover: Cengage Learning.

DEAN, J. Y DEAN, J.

Managerial economics

En el texto: (Dean and Dean, 2012)

Bibliografía: Dean, J. and Dean, J. (2012). Managerial economics. 1st ed. New Delhi: PHI Learning Private Limited.

MCGUIGAN, J. R., MOYER, R. C. Y HARRIS, F. H. D.

...