Social Networks

Social Networks

Social networking is a way for people to connect and share information with each other online. Millions of people worldwide regularly access these types of services from mobile devices, applications, and websites. According to statistics published by some of the most well-known social networking services, there are more than 500 million active users on Facebook1, 175 million registered users on Twitter2, more than 100 million users on MySpace3, and more than 80 million members on LinkedIn4. People may use social networking services for different reasons: to network with new contacts, reconnect with former friends, maintain current relationships, build or promote a business or project, participate in discussions about a certain topic, or just have fun meeting and interacting with other users. Some services, such as Facebook and Twitter, have a broad range of users, while others cater to specific interests. For example, LinkedIn has positioned itself as a professional networking site—profiles include resume information, and groups are created to share questions and ideas with peers in similar fields.

Main characteristics

1. User-based: Before social networks like Facebook or MySpace became the norm, websites were based on content that was updated by one user and read by Internet visitors. The flow of information was in a single direction, and the direction of future updates was determined by the webmaster, or writer. Online social networks, on the other hand, are built and directed by users themselves. Without the users, the network would be an empty space filled with empty forums, applications, and chat room.

2. Interactive: Another characteristic of modern social networks is the fact that they are so interactive. This means that a social network is not just a collection of chatrooms and forums anymore. Websites like Facebook are filled with network-based gaming applications, where you can play poker together or challenge a friend to a chess tournament.

3. Community-driven: Social networks are built and thrive from community concepts. This means that just like communities or social groups around the world are founded on the fact that members hold common beliefs or hobbies, social networks are based on the same principle. Within most modern online social networks today, you'll find sub-communities of people who share commonalities, such as alumni of a particular high school, or an animal welfare group.

4. Relationships: Unlike the websites of the past, social networks thrive on relationships. The more relationships that you have within the network, the more established you are toward the center of that network. Like the concept most pyramid schemes are focused on, within online social networks, the concept really works in a powerful way. When you have just 20 contacts and you publish a note or an update on that page, that content proliferates out across a network of contacts and sub-contacts that's much larger than you may realize.

5. Emotion over content: Another unique characteristic of social networks is the emotional factor. While websites of the past were focused primarily on providing information to a visitor, the social network actually provides users with emotional security and a sense that no matter what happens, their friends are within easy reach. Whether suffering through divorce, break-up or any other family crisis, people are finding that the ability to jump online and communicate directly with a circle of friends provides a great deal of support in an otherwise unmanageable situation.

Advantages

1. Worldwide Connectivity

No matter if you are searching for that former college roommate, your first grade teacher, or an international friend, there is no easier or faster way to make a connection than via the social network. Although Facebook, Twitter, LinkedIn and MySpace are probably the most well known social networking communities, there are new websites popping up regularly that are dedicated to allowing people to connect and to interact via the Internet. Through such sites, individuals make new friends or business connections or extend their personal base by connecting and interacting with friends of friends and so forth.

These connections can help one with a variety of things such as:

• Finding romance

• Seeking a new job

• Locating assistance

• Getting and giving product and service referrals

• Receiving support from like-minded individuals

• Making or receiving advice on career or personal issues

In many ways, social communities are the virtual equivalent of meeting at the general store or at church socials to exchange news and get updated on friends and families. Snail mail pen pals have been replaced by virtual avatars and private messages sent via the social network.

2. Commonality of Interest

When you opt to participate in a social network community, you can pick and choose those individuals whose likes and dislikes are similar to yours and build your network around those commonalities. For instance, if you are a chess aficionado or a book lover, you can find and interact with those who share your interest. Because you are connecting digitally instead of having to physically attend meetings, you have the luxury of joining many more groups and communities. You can meet with your friends anytime you have an Internet connection and whenever you find them online.

3. Real-Time Information Sharing

Many social networking sites incorporate an instant messaging feature, which means you can exchange information in real-time via a chat. This is a great feature for teachers to use to facilitate classroom discussions. A study by the John D. and Catherine T. MacArthur Foundation shows these networks can be used as effective vehicles for students to pursue self-paced online learning. In addition, the Internet is the ultimate online textbook. Students no longer need to take out six library books at a time. Much of what they need to know they can find online.

School is not the only setting where this type of real-time information sharing can be beneficial. Social networking can provide a tool for managers to utilize in team meetings, for conference organizers to use to update attendees and for business people to use as a means of interacting with clients or prospects.

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