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Enviado por CarolinaCancino • 9 de Abril de 2013 • 678 Palabras (3 Páginas) • 263 Visitas
Well according to what with planted through this Project we have decided to that for this delivering the best way to give a good performance is by using the quantitative method that applies a survey
A special and direct advertising campaign to keep the people’s attention and make them think about the way that children with down syndrome are being treating, such we could find a way to help.
Variable Description Quantitative/Qualitative Scale
Impact in people. Number of people affected by the publicity campaign. Quantitative because it’s defined by the number of people affected. Nominal
Help provided to the institution. The help people provide to the institution. Quantitative, because is measured on a nominal scale of the attitude of people, don’t by a specific number. Ordinal
Impact in the institution. The form of how the publicity is affecting the institution. Quantitative, because is measured on a nominal scale of the form of thinking of the people, don’t by a specific number Nominal
What people think about the campaign Qualitative Is testing the message provided by the publicity. Nominal
In what way does the campaign help the institution: Qualitative Because it measures the helping of the campaign to the institution not a specific data number. Nominal
Variable Description Quantitative Scale
Timing. Time for having results of the campaign. Quantitative, because it uses a measure of time. Ratio
Publicity Number of elements (bracelets) for publicity that we need. Quantitative, it’s defined by a number of specific publicity. Ratio
Quorum To what specific group of people the campaign is directed. Qualitative, it’s studying to what kind of people the campaign affects. Ordinal
Psychological intention of our publicity Qualitative It’s studying the purpose of the campaign and how it affects psychologically to people. Nominal
The type of campaign we realize Qualitative It’s studying the better way to do the publicity. Nominal
The material of the campaign Qualitative Is a nominal scale no number data. Ordinal
The colors and images of the campaign Qualitative Is a nominal scale of colors and data without numbers. Nominal
Prove the effectiveness of the advertising campaign at creating conscious in people about
(2013, 04). Proyecto Estadística. ClubEnsayos.com. Recuperado 04, 2013, de https://www.clubensayos.com/Ciencia/Proyecto-Estadística/657793.html
"Proyecto Estadística" ClubEnsayos.com. 04 2013. 2013. 04 2013 <https://www.clubensayos.com/Ciencia/Proyecto-Estadística/657793.html>.
"Proyecto Estadística." ClubEnsayos.com. ClubEnsayos.com, 04 2013. Web. 04 2013. <https://www.clubensayos.com/Ciencia/Proyecto-Estadística/657793.html>.
"Proyecto Estadística." ClubEnsayos.com. 04, 2013. consultado el 04, 2013. https://www.clubensayos.com/Ciencia/Proyecto-Estadística/657793.html.