ACTIVIDAD 1 ej.2 Comercialización Internacional.

EJERCICIO 2

IDENTIFYING ATTRACTIVE MARKETS

Product: GOATS - AFGANISTAN

1. Which countries would you consider as potential markets?

• United states of America

• Pakistan

• India

2. Are there any new/other interesting importing markets besides the main global importers?

Yes, Europe has a potential market.

3. Selecting attractive markets

Which are two potential attractive markets for exporting this product?

• United states of America

• Pakistan

• India

• Kazakhstan

Note: Do not choose these markets only on the basis of the size of the importing market and dynamism, or because the country is currently exporting to those markets, take also into account other parameters such as proximity, cultural similarities, trends, etc. You can gather relevant key indicators in one table as below according to your own analysis. Don’t hesitate to adapt the table to your needs and add other indicators.

Target Country Value Imported (million $) Unit Value (US $/ unit) World

Market Share

(%) Annual Growth Rate in value 2011-15(%) Annual Growth Rate in quantity 2011-15 (%) Other criteria (Market size)

India 534,258 11.9 0 48.5 51.6

Pakistan 1,722,216 38.2 -9 50.2 50.2

Kazakhstan 372,405 8.3 3 48.9 48.3

Malaysia 99,126 2.2 62 48.6 40.5

b. Who would be your main competitors in these countries and why?

Pakistan:

Because it has a really good exportation of cattle raising, besides the logistic route that Afghanistan has with all the Asian continent it is the main advantage that they’re so close with each other, who distinguish this country from all around the globe.

Note: In Trade Map, click on each country, and identify three countries you feel are your main competitors and explain why. You should formalize this opinion not only based on all the indicators provided in Trade Map (unit values, annual growth, trends and tariffs), but also on your prior knowledge of the situation. Don’t hesitate to adapt the table to your needs.

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