Briefing Of Philips

INTERNAL

INTERNAL (SWOT)

Weaknesses Threats Strengths Opportunities

SWOT Analysis: Company (+SWOT):

Mission: Improving people’s lives through meaningful innovation.

Innovation is integral to everything we do. But innovation does not only mean “new technology”. It can also mean a new application, a new business model or a unique customer proposition brought about by an innovative partnership. By tracking global trends and understanding the challenges facing people in their daily lives, we ensure that people’s needs and aspirations are at the heart of our innovation endeavors.

Vision: At Philips, we strive to make the world healthier and more sustainable through innovation. Our goal is to improve the lives of 3 billion people a year by 2025. We will be the best place to work for people who share our passion. Together we will deliver superior value for our customers and shareholders.

Culture: Performance culture

Values:

- Satisfying our customers

- Delivering on our commitments

- Develop people

Depend on each other

Strategic Objetives

In 2012 Philips Healthcare will continue to progress on the following key trajectories designed to accelerate performance and achieve our mid-term targets:

Implement Accelerate! transformation

Driving to co-leadership in Imaging Systems and leadership in Patient Care & Clinical Informatics

Invest for leadership in growth geographies

International expansion of the Home Healthcare Solutions business

Executing operational excellence initiatives to increase margin and time-to-market

Deliver on EcoVision sustainability commitments

BACKGROUND

The foundations of Philips were laid in 1891 when Gerard Philips and his father Frederik Philips established Philips & Co. in Eindhoven, the Netherlands. A few years later, in 1895, Gerard's brother Anton Philips strengthened the young company. He proved to be a great commercial talent and within a few years Philips belonged to the largest producers of light bulbs in the world. Stimulated by the Industrial Revolution in Europe, Philips’ first research laboratory was established in 1914 and the company started introducing its first innovations in the x-ray and radio technology. Over the years, the list of inventions has only been growing to include many breakthroughs that have continued to enrich people’s everyday lives.

PRODUCT

Market analysis:

Geographiclly: Mainly North America and Europe

Business Sectors: Healthcare, Consumer Lifestyle, Lighting

Marketing Objetives: In 2010, we will focus on a product development strategy as we will stay on the same market (beauty) and offer a new product; hair steamers of high quality.

Use

As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity".

Philips' core products are consumer electronics and electrical products (including audio equipment, Blu-ray players, computer accessories, televisions, small domestic appliances and shavers); healthcare products (including CT scanners, ECG equipment, mammography equipment, monitoring equipment, MRI scanners, radiography equipment, resuscitation equipment, ultrasound equipment and X-ray equipment); and lighting products (including indoor luminaires, outdoor luminaires, automotive lighting, lamps, lighting controls and lighting electronics).

Features

All Phlilips products go through an EcoDesign process, indentifyng environmental impact in terms of energy efficiency, hazardous substancesm take/back and recycling, weight ande lifetime reliability. Philips proces on Green Product sales are verified annually by an independent third party and published in the Annual Report.

Needs

To change consumers perception so people start to think that our Brand goes into a ·top of mind” by innovating new prodcuts.

Price: That is visible on the market is negociated between Marketing Managers and Customer Marketing Manager in the relevant contry.

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