Bussiness model Apple.

UNIVERSIDAD AUTÓNOMA DE NUEVO LEÓN

FACULTAD DE CIENCIAS FÍSICO MATEMÁTICAS

BUSSINESS MODEL

Apple case report

Kevin Humberto Mireles C.

Enrollment: 1597187

Date of delivery: September 11, 2016

History

Steve Jobs and Steve Wozniak were friends since high school, both had interest in electronics. In 1976 Wozniak design what now is known as the Apple l and Jobs insisted that they had to sell it, for their fate managed to do so and thus was born Apple on April 1, 1976.

However, was until 1977 when the company Apple took off thanks to the launch of the Apple ll. It was something completely innovative since it was the first personal computer with the exteriors, manufactured with plastic and color graphics.

He increase of them sales caused that the company grew and when is launched the Apple lll in 1980, the company already had with several thousands of employees and buyers in the foreigner. However, a year later in 1981, Apple had some problems with their sales and are saw forced to dismiss to 40 employees.

Apple began in the market of them computers, but along the years is was dabbling in other markets. Now lies in the market of the computer, phone cellular, software, etc.

Costumer value proposition

The value proposition of Apple since its inception has been the invention, design and manufacture of equipment and the best quality innovative technological services. His brand provides a high status social since has with the best technology also provides a software very intuitive what it makes very easy of use by any person of any age.

Key resources

The resource key more important of Apple from its creation certainly was Steve Jobs, he was the responsible of position to Apple an of them companies more important to level global. In the appearance technological their resources key are the technologies that implement in their products and services what of the hand of Steve Jobs have caused a great impact in the innovation of products and services of technology mobile.

Key processes

Them three processes key of Apple that has gone implementing along the time are: the Apple Stores, the guarantees in their products and services and the presentation of their products.

The Apple Stores have been very important in the field of advertising since here potential customers can learn all specifications through products and services from Apple specialists

Warranties are handled in Apple are simple, users do not have to perform bureaucratic processes to make these guarantees, thanks to the high guarantees that Apple offers, if any user has a problem with any product simply valid is a small survey of the use that was made to the product since its acquisition and proceeds to a total replacement of the equipment. In case of any problem with any of their services only enough with contact to the support by means of telephone or email for solve the problem. Even if you wish to return any single product simply return the product.

Regarding the form in which it presented its products, we can say that it does so in a very unusual way but still effective to easily capture the attention of people. These not are the typical presentations in where only is show slides with text eh images, are mostly videos in where is show the specifications of their products. This, thanks to the unusual form of think that had Steve Jobs on the presentations of others products of other companies, has generated a great impact in the marketing of them products of Apple

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