Marketing

CERVANTES CASE

december 30th 2012

Contents

QUESTION 1 ¡Error! Marcador no definido.

1.1 As a resoult of the analyze os Cervantes Equestrian Center, which are the keys key success factors? 4

QUESTION 2 5

2.1 Which audits have to be performer and why? 5

QUESTION 3 6

3.1What are strategic choices and priorities?................................................................5

QUESTION 4 6

4.1 What is your recomendation to improve Cervantes? 6

Questions:

1. Which are the key success factors of Cervantes Equestrian Center?

After analyzing “Cervantes case” we will proceed to stand out the key factors which helps to the success of Cervantes Equestrian Center. These are the following:

(i) Firstly, we higthlight Lisa´s specialization as a teacher. She has a Certificate from the North American Riding for the Handicapped Association, (here and after, "NARHA"), that guarantees their knowledge in teaching horseback riding to the handicapped.

It is the only foundation across the county that has the official Title approved for that activity. That makes it advantageous from the rest and also it assures and gives confidence because only one of every twelve competitors obtains the title.

(ii) Linda since 1969 is a member of NARHA, this facilitates the approval and supervision of the inspection carried out periodically of NARHA. And indirectly it favors this publicity and recognition of Cervantes Equestrian Center, thus providing added value.

(iii) Cervantes Equestrian Center, is the only school of the county, offering their services for handicapped children. She also proves that her classes have been helpful to the development and progress of the disability in children, also with the experience.

(iv) Making public schools is another key point that must be taken into account, it helps disseminate the achievements of the school, increasing the number of volunteers who wants to own

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