QUE ES ESTRATEGÍA

What is strategy?

Nowadays there is competition in all different types of industries and even in service, thanks to technology, development of new skills, creativity, and mainly to the quality management need to search and use strategies to better performance and growth, but what is strategy? Michael E. Porter makes it clear that the strategy is "to create a unique and valuable position, with a different set of activities ", in other words we can say to find a way of doing things, such as production, sales, services, etc. In an original manner, and that competition does not use it, in order to meet their own needs and those of customers. Also we can say that also to decide "what should not be done," as this will help to avoid future problems or simply do not want to happen. We cannot ignore that require special coordination between the areas of the company to meet its objectives and to strengthen discipline, skills, especially communication.

Flexibility is something that can be put aside, because of the rapid changes in the markets, making it impossible to have a single strategy, it must continuously change to avoid further stagnation. If you should find an operational strategy for an essential development, as competition should not take advantage of our company, and also search efficiency in productivity, due to cost and time. Do not forget that a balance is sought as the excesses of either may fall into a negative for what you really want.

The strategy as mentioned above must be original, because that is what gives an improvement or positive outlook for the company. He adds a unique value, and customers will be noticed with the naked eye, without being aware of the strategies used. The results can be: have a positive position and needs, major investors, and this not only customers see the value of the company, including other companies you may notice, greater access to clients, etc.

We must not only be unique, we must also look to stay in the market, to get positive results. Sometimes it can mimic another company's strategy, although this does not always look good, as customers can find substitutes. So the main objective are positive offsets, be different, be limits coordination to internal control. It is important to be clear to be elected, and that could fall into the inner confusion.

Proper coordination or "fit" between the areas of the company, should be accurate to result in positive harmony between departments, communication, organization, sustainability. In addition to planning to know the exact steps to follow and not fall into errors.

At the beginning of this analysis was talk of a constant change in the market, although some is within the company, and when there is growth, so it is necessary to adapt the strategies to new needs and trends.

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