Taller de comprensión de lectura sobre términos técnicos sobre oferta y demanda

Evidencia

"Taller de comprensión de lectura".

DESCRIPCION DE LA EVIDENCIA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma inglés, referente a oferta y demanda.

ORIENTACIÓN

Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

1. Supply
2. Demand
3. High price
4. Mass market
5. Life cycle

   C   Expensive

   D   Desire to buy any product

   B    All people

  E  The lifetime of goods and services

  A    Disposition to offer products

1. According to the text, mention the things people take into account to determine the demand.

When we identify what the specific needs of customers are, companies  can adjust and create characteristics such as appearance, price and distribution for a target market segment

1. Write F for false or T for true

1. Production cost depends on Technology F ( x)

V ( )

1. As greater the expectations are, the lower will be the offer from the companies. F ( x)

V ( )

1. One of the four Ps of marketing mix is Package F (x )

V ( )

1. Price is the amount a customer pays for the product F ( )

V (x )

1. Planning is to transform and develop marketing objectives to marketing strategies F ( )

V (x )

1. Answer the following questions

1. What is Benchmarking?

     This consists of evaluating and analyzing all the processes, products, services and other aspects of other companies to compare them as a point of reference for their future strategies. the intention is to learn from the experience of other companies and thus improve their own performance      

1. What is the process of Benchmarking?

   It is the planning, data collection, analysis, action plan and finally the monitoring of the plan  

1. Number the aspects to be taken into account in Benchmarking:

1. The price
2. Financial statements
3. Marketing, advertising and SEO positioning

1. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the words in alphabetic order and write the meaning of each word in English.

1. Appearance: is the set of characteristics that the "product" object possesses
2. Apackaging: box or covering used to pack and transport an object
3. Brands: speaking in the marketing area, brands are groups of people who work together to provide a product or service
4.  Businesses: work that is done to achieve mutual benefit
5. Customer: person who buys in a commercial establishment, regularly or for the first time
6. Develop: do an action so that an action or a project grows progressively
7. Demand: In the area to which we refer, demand is a request or request for an article or service
8.  Distribution: In this case, the distribution of a product or service is the action of exporting, sending the product to where it is requested
9. Feature:  a characteristic is its own or peculiar trait of a thing or person
10. Findings: Recommendations are the advice given to a person to give him an advantage or prevent an action
11. Increase: This word has many ways of being used but in the vast majority it is used to refer to the exponential rise of a product according to the topic addressed
12. Inexpensive: cheap or cheap in the area that we are addressing, it is about how economical or profitable a business product comes out, etc., it depends on what is being talked about
13. Market: This word can have several meanings such as "market, commercial premises" or "market in general"
14. Method:  It is an orderly method of doing things to arrive at a desired or determined result
15. Packaging: container, box or method which is used to protect an object to be transported
16. Prise: the price is the cost or value of an item, product or service
17. Sale: The sale in the subject that we are addressing is about the exchange of equivalent interests either money for the article or article for money
18. Servises: a service is a facility that is exchanged for money that a third party acquires
19. Segment: It is a whole or a part that is separated from an object, place or thing
20. Target: an objective is fine to which you want to achieve through independent or group actions

1. Write a ten lines text that summarizes the topic of the activity.

The topic of the activity dealt with the technical terms of supply and demand, the meanings of words that are very important about supply and demand in marketing and the things that influence supply and demand in one way or another.

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