Bimbo transportations
Enviado por lorenamlunav • 5 de Mayo de 2016 • Ensayos • 384 Palabras (2 Páginas) • 98 Visitas
Bimbo transportations
Grupo Bimbo has proven not to be a victim of globalization. When the Free Trade Agreement between the US, Canada and Mexico, which eliminated tariffs and restrictions on trade in goods and services, entered 1994 in force there were those who predicted that Mexico would lose against the economic domination of its powerful northern neighbor. But it has not been that way.
At the head of this Mexican expansion it has been at Bimbo. Although internationalization is the norm in the food industry, bakeries have little presence outside its borders. Bimbo is the exception.
In 1985 he began exporting bread and pastries to the US to serve the Hispanic market. Following the Free Trade Agreement and, after a series of strategic acquisitions, distributed north of the wheat tortillas, pizza crust, muffins, donuts and muffins border, among other products.
In 2006, the group was the first major Latin American company managed to establish itself in the coveted Chinese market. Five years later, it stood in the largest bakery in the world with the purchase of Sara Lee in the United States, Spain and Portugal and Fargo in Argentina.
- Bimbo products
Bimbo has so many products because they are not in the market only with the name of Bimbo, they are also with some other brand names.
The next chart shows the quantity of products of each categories they have including all brand names they own:
Categories | Products quantity |
Breads | 12 |
Bars | 5 |
Cookies | 19 |
Cakes | 10 |
Sweet bread | 8 |
Corn | 3 |
Tortillas | 4 |
- Domestic market
The transportation that Bimbo uses for domestic is by truck.
- Export market
The transportation for export markets are also truck because they don’t actually export the product, they have a fabric in each country that they have expanded to.
Bimbo owns their trucks, but also they have some agreements with other companies to share their trucks so they can offer more routes and reach more places to deliver. The number of truck that they own depends in the country, but approximately they have around 170 trucks in each of the 19 countries they are located.
The percentage of the transportation in each production is about the 12% of the income.
The average time of transportation depends of the location or store they are going, it can only take 1 hour but sometimes it takes about 8 hours, but they try to make the trips at nights so they don’t waste too much time.
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