VICTORINOX
Enviado por ailed67 • 16 de Noviembre de 2014 • 201 Palabras (1 Páginas) • 243 Visitas
Producer Army Knives
SLOGAN: “The Original Swiss Army Knife”
A Swiss success story
Victorinox makes army knives. It is a Swiss company and it has many factories around the world. In Hidalgo, Mexico there are 13 stores where you can buy their products. Most of Luxottica’s shops are in the Switzerland.
Victorinox’s main competitor was Wenger, another Swiss army knives producer. But in April 2005, Victorinox bought this company. Despite this, Wenger and Victorinox maintain their independent factories.
Victorinox started to producer Army knives. Today, they produce many different products like cutlery, clocks and in the last year travel accessories. However the product leaving them more profits remain their famous Army knives.
The company has one big challenge. It has sent a clear message to the protection of the environment through "Green Shield" program. All the employees watched the documentary “An Inconvenient Truth”. The director says that the main objective to Victorinox is acting for the protection of the environment.
They also had a celebration, last September 3 celebrated their 130th anniversary with an indestructible military watch.
What does the factory produce? Army knives
Where does Victorinox have factories? Switzerland
How many people does the company employ? More than 1700 people in the world
Who does the company sell to?
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