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GRAPHIC DESING

    Design is a creative discipline that is responsible for solving problems of different kinds and creating signs. The design seeks the best and most appropriate way to create the object as necessary giving the highest degree of effectiveness, comfort, beauty and practicality. On the other hand, when we talk about the transformation of ideas or concepts to material objects we are talking about the creation of new signs. The sign is a graphic object that refers to an idea. Then, the design, in this sense, is responsible for the creation of graphical objects that refer to the idea that the client wants to convey. Never design will work to create these ideas; it is paid by the customer. In many cases (almost all) what makes the design in relation to the creation of signs is to invent and develop a new sign for an existing idea.

   For example, in the case of corporate logos many companies are asked to express their Logo seriously. Then, design, graphic design here, deals invent, develop and accommodate customer tastes a graphic object to forward seriously and that is different from all other signs that do. But, of course, the sign refers to an idea by its form or by convention and is therefore no stranger to the other graphic objects. But the sign refers to an idea by the way does not mean that this is not due to the convention. For example, when we see the typical picture of a flower, we all recognize that is a flower. However, there is a flower, and if you are sincere, bears little resemblance to her, the thing we see is quite conventional. Of course, in the case of abstract objects, fonts and words this is even more evident: nothing makes a house should be called "home", but acquires its value by convention. In this way we emphasize the importance of other graphics design objects already created when you create a new one. Before we said that they should be taken into account to differentiate themselves and create a different sign, in our case, to the concept of "seriousness". But it is not only to differentiate: like the word "house" refers to a house because we all accept that that sign referred to the concept of "home", the concept of "seriousness" has one or several signs that refer to it. These signs were created and accumulation of similar graphics objects that refer to the same concept has forged graphics to indicate parameters. A new sign to refer to "serious" should be distinguished from the above to be unique and new but must, at the same time, approach them to make it understandable. Here the balance sought design: to create new graphics objects without departing from conventional banks that make intelligible.

   The design is a particular discipline as it relates to dealing with the customer. Most occupations are related to the client so that it indicates what you want and then finished, to pay work. The design is radically different. In this discipline the client and designer are in constant contact, exchange ideas and work together run. This particular feature makes design a discipline that proposes an effort for anyone who wants to use it. But all this will be developed further in the last section of this site called client - designer relationship.

TYPOS OF DESIGN

INDUSTRIAL   GRAPHIC

   It is responsible for generating strategies and set the shape of objects. It focuses on solving technical problems implicit in the implementation of projects. It uses the idea that the tools and utensils are extensions of man. It specializes in the design of furniture, appliances, tools, etc. It is three-dimensional.

GRAPHIC DESIGN

   It specializes in printing processes, illustration, editorial and gives great importance to the communicative aspects of the forms are visually perceived. It was established as an element of mediation between human beings and their culture and the environment. Seeks to satisfy the communicative need by the system is the means of graphic expression, reproduction and transmission as video, film, etc.

TEXTILE DESIGN

   It specializes in the specific weaving techniques and the development of textiles and yarn fibers. Its basic steps are defining needs first, then the determination of a system and finally the use of suitable materials.

ARCHITECTURAL DESIGN

   It is the graphic language using architecture to convey concepts through the representation of objects that allow you to provide enough information for the construction of a project plan, for example, of a building. It specializes in serving the spaces set the stage for life. The needs that are looking to meet space usage, according to a way of life and to a certain action, the system used is constructive and very different materials. It uses highly technical graphics as facilities, electricity, etc. And an initial sketch to reflect the first project idea.

URBAN DESIGN

   Seeks to meet space requirements that are collective in nature, include the system of coexistence, politics, public administration, because the materials used are not only the building but also the financial resources, the laws and activity of society particularly in urban life. It is multidimensional.

INTERIOR DESIGN

   Seeks to build a world within the structures where space and light follow geometric, mechanical or optical laws to carry out a natural order. This is accomplished by projecting a small scale, defining the environment. Their work ranges from the design of furniture, household utensils, reforms, decoration shops, offices, to mount exhibitions, stage sets.

TECHNIQUE VOCABOLARY

   In the world of graphic arts, as in other specialized professions, there is a unique and extensive technical finishing, that for people outside the profession for many learners and graphic design, can become confusing vocabulary.

   As shown below, there are many technicalities that are usually used. Below we indicate some of the terms that we consider most important and which are used most frequently in the daily life of any graphic designer:

FINISHES: superficial, after printing, which gives the printed piece of greater physical and chemical resistance, while optimizing their presentation in terms of brightness and quality (Andigraf, 1994) Treatment.

ALIGNMENT: Space Organization with reference to the line. In typography can be left, right or center.

FRONT: White or side of the paper that is printed first. It can also be the sign of a printed or handwritten sheet.

LANDSCAPE: page is oriented so that the long edge is horizontal. Alternative horizontally a rectangular format (Andigaraf, 1994).

FINAL ART (AAF): is the material or design fully prepared with all necessary and appropriate adjustments to the playback or printing technique required.

UP AND DOWN: The vertical or diagonal lines of the letter, which is above or below the x-height, as in the letters d, k, and.

DESIGN: initial drawing used to work on an idea and expose. Stroke or hand drawing of the idea of one, before the final art, with clear characteristics for approval by the client ( of stone ) graphic piece . Preliminary drawing of any artistic expression, whether pictorial, graphic or volumetric (Consuegra, 1976).

BRAINSTORMING: English expression that can be translated as ' brainstorming. It is a method of research by bringing together a small group of people, which they are together to find new ideas and solutions.

BRIEFING: Set data about the company, its objectives, strategy ... underlying the graphic designer to raise corporate communication. English term that includes the instructions that the customer gives to your supplier to agree with them develop direct marketing campaign from the global idea to send the mailing.

CHAPTERHOUSE:  initial letter of a text block larger than the other letters of the text. Initial Letter enlarged capital, who heads a column or text pa'gin (Cotton, 1994).

CMYK: Acronym for cyan, magenta, yellow and black, which are the four inks used in four-color printing process. The combination of these colors in different proportions can result in all colors and shades.

CMYK: Any reproduction in full color separation image in three colors (cyan, magenta and yellow) plus black. Each of these colors is placed in a separate plate that the print on the other reproduces the effect of all the colors of the original. Process used to make lithographic prints, serigraphs and engravings, which prints images as a series of four separate color components. The four colors so the three substantive primaries (cyan, magenta and yellow, plus black) (Cotton, 1994).

DESING FEATURES

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