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Coca Cola


Enviado por   •  12 de Septiembre de 2014  •  857 Palabras (4 Páginas)  •  190 Visitas

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The coca cola company

Hi, good afternoon, we are going to talk about the coca cola company, she is deisy and I am Carolina, begin to give a short review of the history of the company, as well as the purpose which is to create a better world.

History

The bubbly drink was invented by pharmacist John Pemberton in 1886, initially as a medicine, later to become the most important drink of the twentieth century.

1894 … A modest start for a bold idea

In a candy store in Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner. He started selling the drink in glass bottle

1899...EXCLUSIVE RIGHTS OBTAINED FOR THE COCA COLA BOTTLES

1900-1909 … Rapid growth

Advances in technology led to a rapid growth and thereby improves the efficiency and product quality.

1920 Product innovations

process introduce boxes of 6 bottles, and refrigerators metals of great success in America

1920s and 30s … International expansion

the company began to expand outside the U.S., reaching 44 countries, mainly in Europe and Latin America

1940s … Post-war growth

During the war, 64 bottling plants were set up around the world to supply the troops.

1950s … Packaging innovations

consumers had choices of Coca-Cola and were introduced the cans

1960s … New brands introduced

Fanta in the 1950s, Sprite, Fresca joined brand Coca-Cola in the 1960s. The 1980s brought diet Coke and Cherry Coke, followed by POWERADE and DASANI in the 1990s. Today hundreds of other brands are offered to meet consumer preferences in local markets around the world.

1990 New markets and brands

coca cola begins to support the sport in the Olympics and the FIFA

2000…Now

Now well into its second century, the Company's goal is to provide magic every time someone drinks one of its more than 500 brands.

Mission

At the coca cola company we stive to refresh the world, inspire moments of optimims and happiness, create value and make a difference.

Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

Products

With a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, our variety spans the globe.

Reasons to believe in a better world

These images are meant to convey messages such as:

• A better tomorrow

• I have a dream

• All are alike

• Best team in the world

• All can be heroes

• Liberty of expression

• Uncovers the liberty

• For

...

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