Jose Zazueta

POINT IN HEART ATTACK GRILL

A TASTE FOR THE DEATH PENALTY TO VALE

-INNOVATIVE MARKETING (PORNOGRAPHY NUTRITION)

-Its main phrase "so bad for you that will result creepy”

-one essential point it’s at the people like prohibited things

-Busso it’s very creative and worker man

-Restaurant Thematic

In this part the nurses use uniform and the people than go and eat use a nightgown and the order was a medical description.

They receive only cash because the people can died eating.

-everything was disposable that mean that the operation it’s easy.

-Boss have the conception of FULL BUSINESS this conception occupies the entire concept of trademark with food attention this essential for the success that represents de 40% rules and 60% the business.

-Earnings for 500.000 dls by month

-had his trademarks Heart Attack grill, Flatlines fries, Four Bypass burger.

-customs .- men’s women’s poor’s rich orders and young’s, the tourist represent their 30% and the entertainment it’s a PLUS.

- Prices Four bypass 16.63 dls

-Promotions .- people with more than 159KG eat free. Or if you can eat a triple or cuatri burguer.

-Bosso was his own agent and save 40 millions by year in publicity.

Facturación

facturación mensual por cubierto 3.177 USD

facturacion diaria por cubierto 106 USD

facturación diaria por cubierto por turno 53 USD

Cantidad de clientes por comida por cubierto 3

Cantidad de personas por turno 305

Cantidad de cubiertos 115

Part of the challenge of HEART ATTACK it’s was to make grow his business there JON BASSO must to choice in the next options:

Selling by car

Open New stores

Put new products

Open like a franchise

International franchise

Raise the price of products

The best way to complete and make more successful the business it’s and try to open in others places with a big consumer environment. Jon Basso must to franchise the restaurant the main features for franchise are:

*continuous collaboration with its franchises reviewers

*The franchisor must to apply the KNOW – HOW or to know how to make his business, between an initial process and permanent of formation.

*system interrelationships must respect

*reproduction: require acceptation of standards

*Model must require deeper knowledge of the business

Types of franchises

Although it is often said that there are two main types of franchising, namely (i) product and trademark or trade name franchising and (ii) business format franchising, this is not an accurate explanation. A more correct approach is to view a product or trademark franchise, as franchising in a simpler form in that the franchisee is only entitled to use the franchisor’s name or trademark and product. This type of franchising is prevalent amongst motor vehicle dealers, soft drink bottlers and certain fuel service stations. Thus in a product or trademark franchise only a single or a limited number of intellectual property rights are used.

The opposite end of the scale is a full business format franchise in terms of which the franchisee uses the franchisor’s entire business concept, which includes the name, trademarks, copyright, goodwill, know-how, trade secrets, trade dress and similar intellectual property. It is clear that in a full business format franchise numerous intellectual property rights are licensed to the franchisee to use. The two customary “types” of franchises are therefore at opposite ends of a continuum. It is of course for the franchisor or proprietor of the intellectual property to decide precisely what makes commercial sense

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