Marketing Management

Marketing Management

The application, tracking and review of a company's marketing resources and activities.

The scope of a business' marketing management depends on the size of the business and the industry in which the business operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.

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It can be define as a art and science of choosing target volume and getting keeping and growing customer to creating delivering and communicating superior customer value.

What is Matrix BCG

Is a portfolio planning model developed by Bruce Henderson of the Boston consulting group in the early 1970's. It is based on the observation that a company's business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name "growth and share" market growth serves as a proxy for industry attractiveness, and relative market share serves as a proxy for competitive advantage.

The growth share matrix thus maps the business unit positions within these two important determinants of profitability.

Es un modelo de planificación de la cartera desarrollada por Bruce Henderson, de la Boston Consulting Group en la década de 1970. Se basa en la observación de que las unidades de negocio de una empresa se pueden clasificar en cuatro categorías basadas en combinaciones de crecimiento del mercado y cuota de mercado con respecto a su principal competidor, de ahí el nombre de "crecimiento y comparte" el crecimiento del mercado sirve como indicador de atractivo de la industria, y cuota de mercado relativa sirve como sustituto de la ventaja competitiva.

La matriz de crecimiento participación tanto, asigna las posiciones de la unidad de negocio dentro de estos dos importantes factores determinantes de la rentabilidad.

What is SWOT ANALYSIS?

Identifying internal strengths and weaknesses and also examining external opportunities and threats.

SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the environment in which the firm operates. In other words, it is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment. It views all positive and negative factors inside and outside the firm that affect the success. A consistent study of the environment in which the firm operates helps in forecasting/predicting the changing trends and also helps in including them in the decision-making process of the organization.

El análisis FODA es la herramienta más conocida para la auditoría y el análisis de la situación estratégica general de la empresa y su entorno. Su objetivo fundamental es identificar las estrategias que va a crear un modelo de negocio específico empresa que mejor alinear los recursos de la organización y las capacidades a las necesidades del entorno en el que opera la empresa. En otras palabras, es la base para evaluar el potencial interno y las limitaciones y las posibilidades probables / probable y amenazas del ambiente externo. Se considera que todos los factores positivos y negativos dentro y fuera de la empresa que influyen en el éxito. Un estudio constante del entorno en el que opera la empresa le ayuda en la predicción / predecir las tendencias de cambio y también

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