Tecnologia convergencia

ENGLISH PROJECT

MARKETING

BY:         MARLEN GUTIERREZ

   ERIKA REY

                                       ALEJANDRO RODRIGUEZ

TO:         LUIS DANIEL RAMIREZ

BOGOTÁ D.C

CORPORACIÓN UNIFICADA NACIONAL

AGUSTU 14TH, 2015

UMBREBAG

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 PRODUCT

The product's name is  UMBREBAG, this is a useful accessory for any occasion, people can use it  for school, work or everyday activities. Today backpacks have become a garment that people like using because they are comfortable, safe and also can carry multiple objects all in one place . So we are  thinking of people's needs. This functional backpack  is 100% ergonomic Polyester, this system allows air circulation and better comfort . It also has multiple pockets, ideal for you to organize and carry all your stuff in a safe and secure way and to keep them in good condition that people need for their everyday use. In addition to this, backpacks with a built-in easy to use umbrella that will provide necessary protection from the rain or sun.

NECESSITY

People needs an accessory that makes their daily routine easy, a backpack that can carry great weight, having the freedom to move your arms and make other activities easier, be able to put all your things  in one backpack and additional to all of  this, to  always have an umbrella that you won't leave forgotten somewhere.

POTENTIAL CUSTOMER

This product is mainly focused for every age range and for different purposes:

●     Mothers with newborn babies and toddlers.

●      Youth children in schools.

●     College and university students.

●     Working adults.

●     Traveling and different outdoor activities.

●     Everyday use.

TARGET MARKET

This product is focused on the people that need something which help them carry their objects organized without worrying about the weather because it is long lasting and can be use it many times.

PLUS

This product offers double benefit for our customers:

First, It serves as a backpack to carry the necessary daily things, and second includes an umbrella that the customers won't  lose easily.

DISTRIBUTION CHANNELS

Our company will use two Distribution Channels:

1. DIRECT: We are the responsible for the transportation, sales, storage without intermediary.

2. RETAIL CHANNEL: We offer our products to specialty stores that sale backpacks.

With this distribution channels, we can offer our products to a lot different places. In addition people can design  the backpacks' style while they will create their own trends.

SELL STRATEGIES

1. Implement sales via websites, as most people prefer to shop from the comfort of their homes.

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