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Enviado por   •  25 de Agosto de 2012  •  1.599 Palabras (7 Páginas)  •  693 Visitas

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About Lenovo

While the Lenovo brand came into existence only in 2004, the company has a much longer history. In 1984, Legend Holdings was formed with 25,000 RMB in a guard house in China. The company was incorporated in Hong Kong in 1988 and would grow to be the largest PC company in China. Legend Holdings changed its name to Lenovo in 2004 and, in 2005, acquired the former Personal Computer Division of IBM, the company that invented the PC industry in 1981.

Today, Lenovo is a US$21 billion personal technology company and the world’s second-largest PC vendor. We have more than 26,000 employees in more than 60 countries serving customers in more than 160 countries. A global Fortune 500 company, we have headquarters in Beijing, China and Morrisville, North Carolina, U.S.; major research centers in Yokohama, Japan; Beijing, Shanghai and Shenzhen, China; and Morrisville; and we have manufacturing around the world from Greensboro, North Carolina and Monterrey, Mexico to India, China and Brazil.

We create and build exceptionally engineered personal technology, but we are much more than a tech company. We are defining a new way of doing things as a next generation global company. We have our core strength in China, rapid growth in emerging markets and a unique global footprint. Lenovo builds on its dominant position in China to grow globally. The expansion from East to West— introducing our newest products in China and then spreading across the globe— is a new way of viewing the world, one we believe will be the way of the future.

That means we are years ahead of the game in terms of understanding what it will take to win 5 or even 10 years from now. That focus on the future is based on a strong history of success that is driving results today.

We have momentum. Long the leader in China with more than 30 percent market share in PCs, Lenovo is growing rapidly and winning market share in all parts of the world. Lenovo has realized strong, balanced growth while achieving a number of major breakthroughs. Achieving optimal balance in all that we do is Lenovo’s operating philosophy. This mindset encompasses every aspect of Lenovo’s business, from balancing leadership with consensus-building, to valuing both short- and long-term thinking. As a result, we have created a balanced business model and strategy that take maximum advantage of profit and investment across both core and new businesses.

Lenovo has consistently outgrown the worldwide PC market in unit shipments and gained market share across all geographies, products and customer segments, making it the fastest growing of the four major PC companies in the world for two years running.

■We are the number one PC company in China and now in Japan.

■We are the number one PC company in the world for large business and the public sector.

■We have been the fastest growing major consumer PC brand on the planet in the past year.

■We make the fastest booting notebook in the world. It’s a ThinkPad—and in 18 years, 60 million of them have been sold.

■We make a smart phone in China and every day our app store there delivers more than 25,000 downloads.

■We have launched a family of tablets targeting both the consumer and commercial markets internationally.

■We’re growing in triple digits in the all-in-one market worldwide, funding an application developers’ movement in China, and growing our retail presence from Germany to Japan.

Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. The company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services for customers who want technology that does more— because people have a lot more to do. Our product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations and a family of mobile internet devices, including tablets and smart phones.

We have a long-term goal of becoming the leading personal technology company in the world. We aspire to achieve this goal by leading in three key areas:

■Personal Computers: Lead in PCs and be respected for our product innovation and quality.

■Convergence: Lead the industry with an ecosystem of devices, services, applications and content for people to seamlessly connect to people and Web content.

■Culture: Become recognized as one of the best, most trusted and most well-respected companies to work for and do business with.

And we want to do it the right way— the Lenovo Way— with our own perspective, our own global point of view and our own commitment to building technology for people who view technology as a tool to accomplish great things.

Our Values

At Lenovo we view our culture as a critical asset as important as an effective business model. We call our culture the Lenovo Way, and at its most basic, that culture is reflected in the statement: We do what we say and own what we do.

Our values serve as the foundation of our company and define who we are and how we work. Principal among them are:

■Serving Customers

■Trust and Integrity

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