La historia de la compañía Philip Morris International Inc. (PMI)

HISTORY:

Philip Morris International Inc. (PMI) is an American global cigarette and tobacco company, with products sold in over 200 countries with 15.6% of the international cigarette market outside the United States. The most recognized and best selling product of the company is Marlboro, but also owns 7 of the top 15 tobacco brands in the world.

The company states its history is traced to Mr. Philip Morris’s 1847 opening of a single shop on London’s Bond Street which sold tobacco and cigarettes.

The current Operations Center of the company is located in Lausanne, Switzerland.

The history of what is now a global company can be traced back to Mr. Philip Morris’s 1847 opening of a single shop on London’s Bond Street, selling tobacco and ready-made cigarettes.

On Mr. Morris’s death, the business was taken over by his wife Margaret and his brother Leopold. In 1881 the Company went public, Leopold Morris joining Joseph Grunebaum to establish Philip Morris & Company and Grunebaum, Ltd. This partnership was dissolved in 1885 and the Company became known as Philip Morris & Co., Ltd.

In 1919 was a crucial year for the Company. It saw the introduction of the Philip Morris coronet logo, the acquisition of the Philip Morris Company in the U.S. by a new firm owned by American shareholders, and its incorporation in Virginia under the name of Philip Morris & Co., Ltd., Inc. By the end of the next decade, the Company had begun to manufacture cigarettes in its factory in Richmond, Virginia; in 1924, what was to become its most famous brand, Marlboro, was introduced.

By the mid-1950s the Company had become a part of American culture, and soon after it launched Philip Morris International (PMI) to manufacture and market its products around the world.

The latest news on the company are that since 2013, PMI invested more than USD 500 million to build its first “Reduced-Risk Product” factory in Italy. The factory is dedicated to the manufacture of products that have the potential to reduce individual risk and population harm. On the environmental front, PMI is recognized by the Carbon Disclosure Project as one of only five Global 500 Consumer Staples companies to be a carbon disclosure leader.

ABOUT THE COMPANY IN MEXICO:

PHILIP MORRIS MEXICO (PMM):

Welcome to Philip Morris México, the leader in the Mexican tobacco market. More than seven out of every ten cigarettes sold in México is a Philip Morris brand. Its subsidiary, Philip Morris Cigatam Productos y Servicios, S. de R.L. de C.V., employs around 1,900 people and our portfolio includes Marlboro – the leading brand in the market – and Delicados, one of México’s oldest brands. Philip Morris Mexico operates one factory in Guadalajara and one Stemmers plant in Tepic, which manufactures tobacco products for the Mexican market and for other markets in the Latin American region.

Philip Morris México is an active contributor to organizations that address social problems such as hunger, child labor, and environmental degradation in México.

Based on PMI guidelines, recently the National Institute of Women granted Philip Morris Mexico (PMM) the “Gender Equity Model” certification.

Head office is located in México city, but the company has presence in the whole country, due to sales structure. The sales structure is divided in 4 regions: South, North, Pacific and México City. The sub directions of these regions are in: México City, Puebla, Monterrey and Guadalajara, but as mentioned before has presence in all states.

PORTAFOLIO:

The main brands for PMM are: Marlboro, Delicados and Benson & Hedges. To complete the portfolio, the company has:

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